Manager, Digital Marketing, TV Studio

Job Description

Manager, Digital Marketing, TV Studio

The Franchise Marketing team positions, launches, sustains and builds SPT brands across all traditional and emerging platforms. Franchise building and consumer activation is key to driving business results throughout the multi-windowed lifespan of a series. Reporting to the VP Digital Marketing, the Manager will be responsible for assisting in the development of digital and social based marketing initiatives for both Sony Pictures Television (SPT) properties and the brand. The Manager will support the Exec Director in the creation and execution of these initiatives to increase Sony Pictures Television (SPT) franchise series awareness, tune-in, and brand awareness.

RESPONSIBILITIES:
• Strategize in partnership with the US Franchise Marketing team to drive and elevate the digital marketing of SPT series throughout all windows of distribution
• Develop and create internal strategy documents for digital campaigns/initiatives
• Concept and write-up capture strategies for SPT series and execute capture content during events/shoots
• Provide and distribute social analytics for SPT series and the SPTS brand
• Oversee social content calendars for any owned social channels, including scheduling, community management, and analytics
• Support, extend and enhance the distribution partner's (i.e., network's and streaming services) initiatives and ensure that all potential partnership and support opportunities are realized to maximize ratings, viewership and buzz
• Partner cross promotional posts in the downstream windows (music, home entertainment, etc.)
• Oversee paid media campaigns across a variety of digital platforms using native and third-party tools to encourage conversation and increase fan base
• Be comfortable working with talent (celebrities) and management teams to get social media requests fulfilled
• Maintain a roster of relationships across the digital landscape (Facebook, Twitter, Google, 
YouTube, Snapchat, etc.) with an immediate ability to execute both short and long-term marketing goals of all SPT teams 

• Help concept and execute on ideas for how to engage fan community members and gain new fans
• Identify, track, and work with social influencers for shows
• Be knowledgeable of best practices, technologies and trends

Requirements:
• A minimum of 3-6 years of experience in marketing, entertainment preferred, but not limited to 
• Avid user of social networking sites including Twitter, Facebook, Snapchat, Instagram, Tik Tok, etc.
• Ability to analyze and learn from reporting data and insights
• Deep understanding and passion for the entertainment, television, and digital industries
• Stay up-to-date on social media & digital news
• Excellent communication and interpersonal skills
• Thirst for knowledge and ability to have fun!

About Sony Pictures Television

Sony Pictures Television (http://www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry's leading content providers. It produces and distributes programming in every genre, around the world and for a multitude of platforms. In addition to one of the industry's largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 18 wholly-owned or joint venture production companies in 13 countries.

*As part of our commitment to health and safety, all US non-union and O.P.E.I.U. Local 174 applicants and employees must submit proof of vaccination against COVID-19 or request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
* Sony Pictures - CA - Culver City Area & Studios

Jobcode: Reference SBJ-gmv402-3-21-104-109-42 in your application.