Executive Director, Syndication Marketing

Job Description

Executive Director, Syndication Marketing

Sony Pictures Television (SPT)

Job Title: EXECUTIVE DIRECTOR, SYNDICATION MARKETING

Reporting to: Vice President, Marketing, US Distribution

Based in Culver City, the Executive Director will be responsible for leading the marketing strategy and execution of creative initiatives to build brand awareness and drive viewership of SPT's first-run, off-net and library series. This role will serve as a primary liaison to affiliate stations and will provide critical marketing strategy and support for the US Syndication Sales team.

The Executive Director will establish strong, cross-functional relationships across Media, Global Creative, U.S Distribution, Publicity, Research, Digital and Legal teams, as well as external vendors.

The ideal candidate will be a self-starter that is hands-on, capable of managing all of the syndication business, aligned with the division's business strategies.

RESPONSIBILITES:
• Develop and produce multi-platform marketing campaigns across on-air, digital, social media, OOH, radio and print.
• Serve as primary liaison to affiliate stations; partner with local news and promotion departments to execute cross-promotional opportunities; manage all station requests for promo materials and assets.
• Collaborate with Syndication Sales team to secure station clearances, renewals and upgrades through affiliate relations and marketing strategies
• Create all sales materials inclusive of sizzle reels, presentation decks and trade ads
• Partner with local news and promo departments to execute cross-promotional opportunities
• Strategize with Media team to craft paid media campaigns for key tv series to drive sweeps and other pulse points utilizing show ratings, research and audience analytics. Evaluate post-performance data to ensure ROI goals are met.
• Negotiate co-op dollars and on-air commitments with stations
• Spearhead production of marketing sessions and materials in support of annual markets: NATPE, PROMAX and NAB

KNOWLEDGE/SKILLS REQUIRED:
• BA in Marketing or related field
• Minimum 10 years of experience in Entertainment industry; Syndication Marketing experience is a must
• Excellent written and presentation skills
• Proficient at time management
• Strong project management skills
• Outstanding interpersonal skills
• Possesses high standards of professionalism and leadership

* Sony Pictures - CA - Culver City Area & Studios

Jobcode: Reference SBJ-gqbw79-18-217-203-172-42 in your application.