Data Scientist, Marketing Analytics & Insights

Job Description

Data Scientist, Marketing Analytics & Insights

The Data Scientist , Marketing Analytics & Insights joins a growth area at Sony Pictures Entertainment (SPE), positioned at the fast-moving intersection
of film marketing strategy, shifting consumer behaviors , and big data / predictive modeling. The role is built for a thought-leader, self-starte r, and creative, quantitative thinker ; someone comfortable pushing for structured insights amidst disparate data sets, and excited about joining a team that applies data and analytics to evolving Theatrical Film Marketing.

The role reports to the S VP of Marketing Analytics & Insights and will join an expanding team of data scientists fueling the Studio's integration of data into its decision-making lifecycle. Success will require balancing assessing business needs , with the ability to be hands-on in the data , building machine learning models (R, Python, etc ) , tools and other granular statistical analyses . Team goals include adapting predictive models for the quickly changing marketplace, enhancing film recommender engines, and identifying new ways of guiding film greenlighting and early decision making.

He /she must have a proven track record of extracting meaningful business insights from data , from data ETL , to developing analytical framework s and applying advanced statistical techniques . Working across consumer, marketing and media-related data sets, the Data Scientist will require a self-starter attitude , plus curiosity and initiative -someone who wants to change the fundament al approach to movie marketing & development.

The role requires a balance of heads down data science work, alongside strategic thinking, project planning, and communication required to be successful . The candidate should feel comfortable proposing new projects based on interpreting business needs. This includes acting as a lead in interfacing with the IT group to ensure data & tech strategy support the team's Data Science needs. Worthy applicants possess a broad and deep data science skillset, tangible hands-on business/marketing application, and an ability to work with and influence the Sony data science community.

Machine Learning Initiatives: Predictive B ox
O ffice M odeling, Audience & Content Insights
• Long Lead Signal Enhancement: support the improvement of SPE's predictive box office tools, calibrating a wide variety of data sets to support robust predictive outputs. Creative thinking will be critical to generating meaningful insights from many disparate digital signals & datasets.
• Audience / Content Insights & A d-hoc S tudies: using available data sets and machine learning tools to enable both modular and comprehensive research into drivers of moviegoing behavior, content effectiveness and an understanding of related proxy measures and data sets. Scope of data and analysis dependent on business questions and iterative feedback to uncover new, more meaningful questions.

Data & Tool s Strategy
• Tool Development: assess business needs to translate complex model outputs into tangible, actionable and interactive reports and tools.
• Business Data Strategy: p articipation in acquisition, assessment and deployment of new consumer, content and marketing data sets, alongside Engineering & IT teams. Assess business needs to guide strategic integration and analysis of new data .

Skill In:
• Advanced Statistics – Supervised and unsupervised machine learning models, including regularization, feature engineering, training, as well as interpretation and integrity . Experience with regression, classification, feature engineering, clustering, affinity analysis, segmentation, simulation, customer profiling. Specific familiarity with xgboost , randomforest , caret, ggplot2 packages
• Programming – Expertise with SQL data models (logical, physical, conceptual) , R (required) , Python ( a plus , NumPy, pandas, scikit-learn ), R Shiny dashboards & other R Studio Connect apps , including familiarity with databases, data wrangling, m aintenance, cleaning . Comfort with ETL, API , and machine learning pipeline strategies.
• Visualization & Presentation – Represent complex information in easily understood visualization (including Tableau, PowerPoint, etc ). Communicating clearly to executives, technology partners, agencies, and contributing to projects and meetings .
• Project Management – Strong attention to detail, willingness to wear multiple hats, building and tracking a work p lan in a fast-based environment .
• Team Leadership – Ability to provide mentorship and guidance to other Data Scientists, while balancing long-term vision for team, technology & tools.

Ability To:
• Analyze and organize large data sets to create a cohesive story that can inform marketing strategies
• E xperiment with various tools and technologies , with the end goal of creating innovative data - driven insights at a quick pace.
• Maintain , troubleshoot, and upgrade existing machine learning pipelines and Shiny dashboards .
• Handle data wrangling, cleansing, QC, as new data is considered. Success will require assisting Sony's IT team to acquire/transfer, store, organize and operationalize data.
• Work collaboratively and horizontally across multiple teams with fragmented, vertical (title-by-title) priorities
• Translate business objectives into analytical functions, including ability to quantitatively assess risk.

Knowledge of:
• Business Processes: Experience with Agile methodology (Jira), Git
• Digital / Social M arketing landscape – Broad f amiliarity with digital and social K PIs (social volume, sentiment, search volume, video views) and application to measuring campaign performance.
• Film marketing & data science: basic strategies, campaign tactics and common social/digital KPIs. Experience with survey-based and digital data sets preferred. Passion for movies , and knowledge of existing industry tools, studies, methodologies and data sets ( e.g. NRG, Comscore ) is a major plus!

Requirements:
• 4-6 years of specialty, 1-2 years of entertainment/marketing/consumer insights experience preferred
• BA/BS degree required with technical focus ( e.g. data science, mathematics, computer science, statistics )
• MS or PhD degree preferred
• Minimum of 4 - 6 yrs
of progressively complex related experience
• Business experience in media
or consumer insights industry preferred, but not required

* Sony Pictures - CA - Culver City Area & Studios

Jobcode: Reference SBJ-gx88eo-216-73-216-110-42 in your application.