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Full Time Job

Regional Promotion Manager

Sony Music

Nashville, TN 09-20-2021
 
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
The Regional Promotion Manager is responsible for creating and maximizing exposure for RECORDS artists through radio airplay in their designated territory/region/market(s). This includes soliciting and securing airplay and developing and coordinating promotions with local radio/media/retails/clubs and other businesses.

What you'll do:
• Secure airplay/ adds / rotations at radio stations in given markets. Find compelling ways utilizing relationships, communications skills and compelling information/statistics to get a radio station's ''will never add'' to ''will maybe add'' and ''will maybe add'' to an ''add.''
• Establish, build and maintain excellent relationships with each radio station's staff. Meet with them regularly to discuss RECORDS's current priorities and future releases.
• Develop strong working relationships with retail, streaming services, lifestyle accounts, club owners, etc.
• Conceptualize, create, coordinate and deliver unique and effective radio promotions that will enable our artists to gain exposure and airplay.
• Work in conjunction with the publicity & marketing department to align artist's schedules and arrange interviews and other promotional appearances within the region.
• Interact with local music and media outlets – such as music video shows and local clubs as well as non-monitored radio stations to secure airplay for RECORDS's artists.
• Work directly with the artists and cover their appearances and promotion fulfillment(s) when they are on the road (via tour dates, promotional tours, and event appearances) in the RPM's market.
• Work as needed on the fulfillment of various promotions as they relate to radio stations, contesting, and our labels artists.
• Analyze various data (Mediabase, BDS (Nielsen), Promosquad, SoundScan, iTunes, Spotify (and other streaming outlets, and other metrics) to analyze how our current songs / artists are doing in different markets and to strategize the next steps and future strategies.
• Keep in close contact with Format heads and regularly communicate with them to discuss the territory, label priorities, promotion plans/strategies via weekly/monthly reports, emails, and conference calls.
• Adhere to all of the company's policies and procedures regarding Radio Promotion.
• Handle all administrative duties (product requests, servicing radio with new music/mailers, completing monthly recap reports, completing T&E reports, etc.) in a timely and efficient fashion.

Who you are:
• 5+ years of previous experience of radio promotion at a record label.
• Existing relationships with Urban and Rhythm Radio stations in Atlanta strongly preferred.
• Must have working and up-to-date knowledge of the Radio marketplace including previous experience working with BDS and Mediabase data.
• Must relate to current and changing trends in the Streaming / Consumption models of the business.
• Ability to recognize differences from market to market and from station to station while also understanding that what you do at one radio station affects all stations in each market.
• Computer Skills: Radio and sales programs as well as MS Office (Excel, Outlook, Word, Power Point)
• Must have excellent communication and people skills.
• A positive, professional and calm attitude at all times is required.

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

Jobcode: Reference SBJ-d89x9x-3-147-65-65-42 in your application.