Media Strategy Lead - Live Services & eCommerce
Sony Interactive Entertainment
San Mateo, CA
Sony Interactive Entertainment LLC seeks a Senior Program Manager, Marketing Data Strategy in San Mateo, CA to work with media data to analyze performance of campaigns. Requires a Bachelor's degree in any field or equivalent, and five (5) years of progressively responsible experience working with media data to analyze performance of campaigns. Prior experience must include five (5) years of progressively responsible experience implementing reporting roadmap to complete operational objectives related to reporting program; understanding scope of reporting requirements, including building dashboards that are suitable for technical and non-technical audiences, increasing visibility of marketing impact on sales, and creating insights into efficiencies for advertising costs; addressing reporting/data or platform issues by working with partners, investigating root causes, and implementing scalable and extensible solutions; running queries against internally and externally hosted databases to generate reporting extracts in order to analyze data from multiple reporting platforms; owning and running data ingestion processes for designated tools, including Snowflake and Google Campaign Manager; working with relational databases and SQL, Adobe Analytics, and Tableau; and utilizing Agile methodology to build advanced queries to create subsets of clean data that can be visualized within Tableau. Send resumes to [[EMAIL]] & indicate job code MA4954789.
Jobcode: Reference SBJ-rv1mj0-3-236-122-9-42 in your application.
Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services.