Sales and Marketing Specialist
Sinclair Broadcast Group
Arlington, VA
This critical role of Sales Data Analyst will be responsible for analyzing and translating key sales and product data into actionable insights. This is a position of great influence by facilitating monetization and engagement information around monetization efforts. Additionally, this person will handle requests for our growing, data-driven and results-oriented area of the business, including direct sales, programmatic and new product implementations.
Required Skills:
• Bachelor's degree in related field
• 1-2 years' data centric role
• Knowledge of Sales KPIs and sales measurement
• Proficiency in MS (role is Excel heavy)
• Ability to manage multiple projects and tight deadlines
• Robust analytical skills
• Detail-oriented and organized
• Passion and willingness to adapt to our ever-changing digital landscape
Desired Skills:
• Savvy with Google Analytics, DataStudio and other data visualization tools
• Proficient with Google Ad Manager or related Ad Servers is a plus
• Knowledge of Social Data analysis
• Comprehension of online media measurements: impressions, CPMs, eCPMs, CTR, uniques, sessions, page views, visits, referrers, viewability, etc.
• Experience with both business and client needs
Character Competencies:
• Strong Attention to detail
• Willingness to learn
• Excellent written and verbal communication skills
• Flexibility and ability to multi-task in results-driven environment
• Excellent Time Management
• Cross Group Collaboration
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
Jobcode: Reference SBJ-gkb2yq-216-73-216-42-42 in your application.