company_logo

Full Time Job

New Business & Digital Account Executive

Sinclair Broadcast Group

Richmond, VA 03-07-2022
 
  • Paid
  • Full Time
Job Description
We are looking for someone who can develop client relationships, create and close cross-platform media solutions and help clients achieve their business objectives through multi-platform solutions including TV and digital solutions. You will be a key member of our sales team focused on the execution of innovative television and digital advertising campaigns that drive revenue. You will develop new business and new digital partnerships while also managing core accounts. Most importantly - we are looking for hard-working sales people who want to have FUN at work, make money and help local businesses grow. If you are interested in representing the best in the media industry, we want to hear from you!

Job Responsibilities include:
• Sell advertising and digital marketing solutions to local businesses
• Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums including core accounts and new accounts
• Develop new business by reaching out to local businesses and other advertisers and create customized on-air broadcast solutions
• Develop and close digital advertising and marketing solutions customized to each client's needs, from among our product suite that includes Website Development, CTV, SEO, SEM, Social Media, Programmatic Display, Geo Fencing, Email Marketing, SMS Loyalty Programs and local news
• Evaluate and manage customers' digital campaigns to achieve their key marketing objectives
• Work directly with businesses to discuss and understand their needs and then develop customized solutions to drive leads to their business
• Attain budgeted revenue goals through effective solicitations, promotions and service
• Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising

Requirements:
• Strong business development focus, willing to prospect and uncover new potential digital advertisers and drive to develop opportunities from prospect level through to deal close.
• An understanding and passion for the digital world we live in including social media and digital advertising
• Must have strong understanding of digital marketplace (Digital Audio, Programmatic, OTT, Social, SEO/SEM, etc.)
• Strong organizational, written and presentation skills
• Proficient in Word, Excel and PowerPoint
• Ability to build and maintain positive customer relationships
• Competitive, persuasive, energetic and self-motivated
• Ability to overcome objections
• Working knowledge of new media, digital interactive initiatives and social media required

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-r7z608-18-219-95-244-42 in your application.