Direct Account Executive

Job Description

Sinclair Digital Group is seeking an accomplished and forward-thinking Direct Account Manager to join our Drive Auto team and serve as a subject matter expert. This role involves being a contributor to our company-wide sales endeavor, particularly dedicated to the highly competitive tier 3 auto business sector. We require a strategic communicator with a proven track record of leveraging data-driven insights and industry expertise to nurture and expand client relationships.

The ideal candidate will rapidly acquire an in-depth understanding of our internal systems, operational protocols, and sophisticated business review tools. Playing a leading role in the post-sale service continuum, this individual will proactively oversee ongoing campaigns and partnerships, demonstrating exceptional leadership in resolving and managing any issues that may arise, while ensuring effective communication with relevant stakeholders to guarantee the steadfast retention of existing business. Establishing and maintaining robust business partnerships will be instrumental in achieving success in this role. If you are a trailblazing figure in the industry, we are eager to meet you.

Primary Responsibilities:
• Strategic Collaboration: Collaborate closely with sales teams, media teams, and end clients to develop, optimize, and strategize campaigns, ensuring alignment with objectives and performance benchmarks.
• Problem Solving: Identify conflicts and demonstrate adept problem-solving skills to support client campaign management effectively.
• Client Retention: Proactively devise retention plans and strategies to prevent client attrition, providing white-glove service and identifying upsell opportunities to grow revenue.
• Training and Education: Serve as a support layer for technology and process training, empowering end users with the knowledge and tools they need to achieve results.
• Campaign Performance Oversight: Conduct proactive audits of marketing campaign performance, offering transparent insights into both successes and challenges.
• Industry Insights: Conduct comprehensive research to deliver valuable industry insights and context.
• Sales Cycle Support: Provide crucial support to the sales cycle, assisting with product mix planning, research, and proposal development as needed.
• Cross-functional Collaboration: Collaborate closely with sales management and corporate staff to ensure seamless coordination and cooperation in support of sales and operational objectives.
• Business Reviews: Lead the business review process to ensure retention month over month.
• Adaptable Responsibilities: Undertake other related duties as assigned to contribute to the overall success of the team and organization.

Qualifications:
• Bachelor's Degree or equivalent
• 3 years of experience in building and maintaining client relationships
• Demonstrated experience in maintaining robust client relationships
• Highly process-oriented, organized, and adept at multitasking
• Exceptional written and oral communication skills
• Adept at creative and entrepreneurial thinking
• Proven track record of being curious and solutions-oriented
• Auto industry experience
• Digital marketing experience

Advanced Qualifications:
• 3-5 years of experience in digital media marketing products, including expertise in platforms such as Google Ads, Facebook Ads Manager, and OTT
• Familiarity with the auto dealership landscape and key business drivers
• Proficiency in Jira service desk
• Experience in the Martech or Adtech industry

If you meet these qualifications and are eager to shape the future of digital account management in the automotive industry, we invite you to apply and learn more about our division!

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-rv2jy0-3-17-146-235-42 in your application.