Intergrated Digital Specialist
ABC / FOX / CW / Sinclair Digital is looking for an enthusiastic, highly motivated Digital Marketing Consultant. The ideal candidate will meet or exceed revenue goals by providing great customer service and designing creative digital campaigns that drive desired business results for new and existing clients. The ideal candidate will have an outgoing personality, be fearless when making cold calls and excel at setting appointments and closing sales. If you have a passion for everything digital and are highly self-motivated to achieve success, then this is the place for you!
You will report to and have tremendous support from our Digital Sales Manager and will also have the opportunity to work for one of the largest marketing and technology companies in the country. Most importantly - we are looking for a revenue generator to join our fast-paced sales team to make us the digital partner of choice and continue growing digital revenue in central Illinois.
In this position, you will:
• Create effective digital marketing strategies incorporating Small Business Tactics, Station Owned Assets, Over-The-Top (OTT/CTV) video delivery, SEM/SEO, Programmatic Targeting, and numerous other digital solutions
• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business and create results for clients through creative and effective targeted campaigns
• Research and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectation
• Establish trusting relationships with clients, community and Sinclair and meet all commitments with adequate preparation, delivery and follow-through
• Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, and/or hiring
• Meet or exceed revenue targets for digital business, as well as corporate initiatives and develop a strategy to support achievement of goals
• Grow share of clients' advertising spend while increasing their overall spend
• Support quality deliverables to drive client results
• Support collection of receivables
• Build and enhance sales skills to include effective story-telling, prospecting and relationship-building, negotiation, and closing
• Develop capabilities to produce creative and effective campaigns
The ideal candidate will have the following skills:
• Passion for contributing to a sales team with a positive mindset
• Driven by practical results, opportunities to learn, and opportunities to assist others with intention
• Effective relationship building, customer service, communication and negotiation skills
• Superior business acumen related to new media, digital interactive initiatives and social media required
• Ability to effectively communicate, build rapport, and relate well to all kinds of people
• A professional appearance is a must
• Reliable transportation, a valid driver's license, and a good driving record
The ideal candidate will have the following experience:
• A bachelor's degree is preferred
• 2+ years of digital sales experience and/or digital agency experience is preferred
• Certified in Google Academy for Ads is preferred
• Strong MS Office skills including Word, Excel, PowerPoint, and Outlook
• Comprehensive understanding of digital assets and current digital trends, as well as TV and media plans, advertising marketplace, and key competition
Our Digital Marketing Consultants are some of the highest commissioned sales people in the industry. If you are interested in selling some of the best media in the industry, we want to hear from you!
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!