Full Time Job

Community Manager, True Crime

Sinclair Broadcast Group

Arlington, VA 03-12-2024
  • Paid
  • Full Time
Job Description
Sinclair prides itself on being first-on-the-scene whenever there is breaking news in our local markets, and through our relentless follow-up we have often played an invaluable role in solving the unsolved. With nearly 30 years of archival content, and more offenses happening every day, we are creating a new digital destination to unite armchair detectives across the country as we dive deeper into the world of True Crime.

To help bring our vision to life, we are seeking a passionate and highly motivated Manager of Publishing and Community Management to manage and coordinate the publication of digital content across various social platforms. You will be supporting your team in a variety of functions from creative development to content creation to digital publishing to content performance reporting. This person will also be responsible for virtually interacting with our true crime fans; therefore, the ideal candidate considers themself a true crime genre superfan. They must be a snappy copywriter, detail oriented, have an interest in appearing on-screen, possess excellent communication, writing, & editing skills, and the ability to thrive in the fast-paced and ever-changing world of social media.

If you are looking to become a part of a dynamic team of fellow true crime enthusiasts, we would love to hear from you.

Responsibilities include, but are not limited to:
• Develop and implement a comprehensive social media strategy for brand visibility.
• Attend daily Content Strategy Sessions and help create and curate engaging content.
• Lead our social media channels, creating engaging content, scheduling posts, and interacting with true crime fans.
• Monitor social handles to ensure adherence to publishing recommendations in terms of copy, cadence, and creative.
• Prepare recurring content performance reports, and work with your team to synthesize the data to formulate strategic content plans aimed at growing each platform's audience and increasing engagement.
• Create and distribute recurring competitive content reports with the goal of putting our platforms at the forefront of true crime digital conversations.
• Track social media trends, and actively contribute content recommendations to your team.

Minimum Qualifications:
• 3-5 years of experience in social media strategy and community management for a media organization or brand (a passion for true crime content highly preferred).
• Exceptional knowledge of all aspects of social media platforms including YouTube, Facebook, Instagram, Twitter, and TikTok.
• Experience creating performance reports using social media analytics platforms (i.e. Sprout/Hootsuite, Google Analytics, Crowd Tangle, etc.), and ability to articulately translate that data into actionable plans.
• Must have a highly curious mind, possess the ability to spot trends in social media, and the skills to create engaging digital content.
• Must be highly motivated, extremely organized, and come to the position with a digital-first mindset.
• Must be comfortable with ambiguity and change that may come about as our team evolves over time.
• Late-night, early-morning, weekend, and holiday work may occur depending on the news cycle.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-r0xmve-44-223-39-67-42 in your application.