Senior Creative Preditor, The National Desk
Sinclair Broadcast Group
Arlington, VA
At Sinclair, Inc., our mission is to connect people with content everywhere – and a core part of this mission involves social media. To help fulfill this mission, we're seeking a sharp and highly motivated Associate Producer of True Crime Content to join one of our growing Vertical Content teams. Success in this role requires an equally creative and analytical brain as you will be supporting your team in a variety of functions from creative development to content creation to digital publishing to content performance reporting.
Responsibilities include, but are not limited to:
• Attend daily Content Strategy Sessions, contribute ideas, and report digital content plans to your team
• Monitor assigned social handles to ensure adherence to publishing recommendations in terms of copy, cadence, and creative
• Prepare recurring content performance reports, and relay data to formulate strategic content plans aimed at growing the audience and increasing engagement
• Track social media trends, and actively contribute content recommendations to your team
• Create content for distribution across all social platforms as needed which may include creating graphics, locating archive content, writing and/or editing
• Troubleshoot any and all issues within the Sinclair digital ecosystem and with all social platforms
Minimum Qualifications:
• 2-3 years of experience in social media strategy and content creation for a media organization or brand (direct newsroom experience highly preferred)
• Exceptional knowledge of all aspects of social media platforms including YouTube, Facebook, Instagram, Twitter, and TikTok
• Experience creating performance reports using social media analytics platforms (i.e. Sprout/Hootsuite, Google Analytics, Crowd Tangle, etc.), and ability to articulately translate that data into actionable plans
• Must have a highly curious mind, possess the ability to spot trends in social media, and the skills to create engaging digital content
• Must be highly motivated, extremely organized, and come to the position with a digital-first mindset
• Must be comfortable with ambiguity and change that may come about as our team evolves over time
• Late-night, early-morning, weekend, and holiday work may occur depending on the news cycle
• Must have impeccable communication skills and enjoy working in a team atmosphere and among people with varying experience levels and opinions
• Must be able to meet hard deadlines
• Knowledge of newsroom systems including Avid, Edius or Adobe Premiere editing systems and Inews or ENPS preferred
• Must adhere to AP Writing Style
• Understand the urgency of breaking news
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
Jobcode: Reference SBJ-ro47x2-44-222-134-250-42 in your application.