Full Time Job

Unwired Account Manager, Direct Response- Remote


Remote / Virtual 05-13-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The E.W. Scripps, a premier media organization headquartered in Cincinnati, Ohio with a political office in Washington DC. This DC office has a great opportunity for an Account Manager, Unwired who will have a direct response focus. This individual will manage Scripps growing pay-for-performance business accounts by operating under new business rules which allow expedited negotiation, streamlined processes for both the sellers and buyers so both parties can efficiently deliver on a mutual goal.

This Account Manager will sell Local and Network commercial airtime and digital space to direct accounts and advertising agencies specializing in but not limited to political and advocacy advertising.

• Manage pay-for-performance buys under new business rules agreed upon with partner agencies.
• Optimize pay-for-performance buys in real-time to ensure all campaigns meet cost-per-rating point and cost-per-thousand impressions (CPP/CPM) goals.
• Manage the automatic makegood process within client guidelines.
• Submit weekly performance reports to buyers in order to manage client expectations throughout the campaign.
• Execute FCC rules and regulations surrounding political broadcast advertising.
• Work with buyers to grow share for the station as preferred partners.
• Submit all avail requests through ViewerPredict, Scripps proprietary platform that uses machine learning to predict ratings and impressions.
• Identify, develop and grow national broadcast revenue through developing relationships with national/political agencies and advertisers through sales-side programmatic platforms integrated with agency demand-side platforms.
• Work with national/political agencies and advertisers to respond to their availability and rate requests, keep them informed of Scripps offerings and market trends.
• Develop strong and mutually valuable relationships with key national/political agencies and advertisers.
• Track sales activity Key Performance Indicators (KPI's) to exceed ad sales revenue and profit goals.
• Work alongside sales product leadership to roll out revenue-generating products, data and services through sales channels to achieve sales goals and objectives.
• Collaborate with programmatic partners' product and strategy teams to ensure client satisfaction, identify opportunities, and provide platform feedback valuable to industry growth.
• Negotiate advertising rates and program ratings with new and existing accounts to maximize share of revenue.
• Prepare and present marketing proposals utilizing qualitative and quantitative research.
• Perform client services, including but not limited to avail presentations, account management reconciliation, credit and collections, package preparations.
• Perform other duties as needed.

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally, 3+ years of experience in related field preferred.
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

• Established relationships with national advertisers and their agencies.
• A strong understanding of television and national advertising trends is desired.
• Expert knowledge of all facets of television sales and marketing
• Able to effectively manage all aspects of sales pipeline including face-to-face sales, calling on national accounts and agencies and promoting/selling concepts to agencies and customers.
• Strong negotiation skills.
• Excellent leadership skills.
• Strong interpersonal communication skills.
• Strong Presentation skills.
• Highly organized.
• Excellent analytical skills.
• Proficient in Microsoft Office applications.
• Political sales expertise desired.

• A career path to grow your professional experiences.
• Full benefits; medical, dental and vision.
• Retirement savings plan with company match.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-g3zpqn-44-221-70-232-42 in your application.

Company Profile

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.