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Full Time Job

Associate Account Executive

Scripps

Grand Rapids, MI 05-31-2024
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  • Paid
  • Full Time
Job Description
Are you looking to get into media advertising and digital sales? The E.W. Scripps news station, WXMI in Grand Rapids, MI, is hiring an Associate Account Executive. This position is built to assist and teach a working knowledge of the various moving pieces within broadcast and digital advertising sales.

Work under the direction of leadership to gain an understanding of the various functions within the sales department, including exposure across digital, OTT and broadcast platforms, with the purpose of developing into an account executive role.

WHAT YOU'LL DO:

Local Sales:
• Support the entire sales process to advertising agencies and direct clients.
• Process orders into station systems and generate contracts.
• Schedule paid programming and resolve airtime scheduling problems such as revisions, make goods, preemptions, discrepancies and cancellations.

Research/Marketing:
• Prepare analysis of market program audiences and estimates.
• Utilize research to position station as premiere marketing vehicle.
• Assist sales in marketing initiatives.
• Create sales campaigns and presentations.
• Work with audience insights and data analytics related to ratings/products.

Traffic:
• Input local copy instructions and orders.
• Obtain commercial material to be used by Traffic for on air schedules.
Overall:
• Help develop new business for multi-platform media sales which include online video, mobile, digital/OTT sales and broadcast.
• Perform client services including but not limited to avail presentations, package preparation, copy writing, credit applications and collections.
• Create non-traditional revenue opportunities.
• Coordinate production efforts for new clients.
• Execute post-buy analyses of broadcast and digital schedules.
• Perform other duties as needed and directed by Sales Management Team.

WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience

WHAT YOU'LL BRING:
• Ability to learn and grow in a fast-paced environment and interest in an Account Executive role
• Working knowledge of Microsoft applications
• Self-motivated creative and possess strong people skills
• Detail oriented with excellent written and oral communication/presentation skills
• Work within a team framework

#Onsite

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-rjoq51-44-213-60-33-42 in your application.

Company Profile
Scripps

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.