Account Executive, KSBY

Job Description

Are you passionate about helping local businesses grow through innovative advertising and marketing solutions? KSBY, a Scripps-owned television station, is seeking a driven, consultative sales professional to join our team as a Local Account Executive. In this role, you'll partner with businesses and advertising agencies to develop customized multi-platform marketing strategies that deliver measurable results. You'll leverage the power of broadcast television, OTT/streaming video, digital advertising, social media, SEO/SEM, email marketing and more to help clients connect with their audiences and achieve their goals.

WHAT YOU'LL DO:
• Develop and maintain new business relationships with local and regional businesses, as well as advertising agencies.
• Apply the Scripps Sales Process (SSP) to identify customer needs and recommend customized advertising and marketing solutions that deliver return on investment.
• Sell and execute integrated advertising campaigns across television and digital platforms, including OTT/CTV, search marketing, social media, digital display and email targeting.
• Prospect independently, secure client meetings, conduct needs analyses, develop proposals, deliver presentations and close business.
• Analyze ratings, audience insights and market trends to create strategic advertising recommendations and maximize revenue opportunities.
• Serve as a trusted advisor by building strong client relationships, exceeding customer expectations and generating referrals.
• Manage all aspects of client service including proposal development, media negotiations, copy creation, credit applications and collections activity.
• Utilize CRM tools to effectively manage sales pipelines, track activities, forecast revenue and achieve key performance metrics.
• Collaborate with internal teams to develop creative advertising campaigns that address client objectives.
• Build and maintain professional relationships with prospective and existing clients through regular communication and networking opportunities.
• Perform routine administrative responsibilities including makegood resolutions, account updates, revenue tracking and sales reporting.
• Perform other duties as assigned.

WHAT YOU'LL NEED:
• Bachelor's degree in a related field preferred, or equivalent combination of education and experience.
• Two or more years of successful sales experience preferred.
• Experience in strategic account management, broadcast ratings and digital advertising execution preferred.
• Valid driver's license, satisfactory driving record and proof of insurance meeting company-required limits.

WHAT YOU'LL BRING:
• Self-motivated, goal-oriented and results-driven approach.
• Strong creativity and innovative problem-solving skills.
• Excellent influencing, negotiation, selling and upselling abilities.
• Ability to collaborate effectively within a team environment.
• Strong analytical skills with the ability to translate research and customer needs into compelling marketing solutions.
• Exceptional verbal and written communication skills.
• Outstanding presentation and public speaking skills, both in-person and virtual.
• Strong organizational, time management and prioritization abilities.
• Proficiency in Microsoft Office applications, including Word, Excel and PowerPoint.
• Working knowledge of Google Workspace (Docs, Sheets and Slides) and virtual conferencing platforms such as Microsoft Teams, Zoom, WebEx or similar technologies.

WHERE YOU'LL LIVE, WORK AND PLAY:

Nestled along California's breathtaking Central Coast, San Luis Obispo offers an unmatched quality of life with a unique blend of coastal beauty, outdoor adventure and small-town charm. Consistently ranked among the happiest cities in America, the area boasts year-round sunshine, award-winning wineries, scenic hiking and biking trails, and easy access to stunning beaches such as Pismo Beach, Avila Beach and Morro Bay. Residents enjoy a vibrant downtown filled with locally owned shops, restaurants and cultural events, while benefiting from a welcoming community atmosphere and a strong sense of work-life balance. Whether you're exploring the Pacific coastline, enjoying world-class food and wine, or taking in the area's natural beauty, San Luis Obispo is a place where you can build both a rewarding career and an exceptional lifestyle.

WHAT WE'LL OFFER:
• Uncapped sales commission with significant earning potential.
• Monthly allowance for mileage and cell phone expenses.
• Extensive Scripps Sales Process (SSP) training to set you up for success.
• A career path designed to help you grow your professional experience and advance your sales career.
• Comprehensive medical, dental and vision coverage, along with additional health and wellness benefits.
• Retirement savings plan with company match to help you plan for the future.
• Additional benefits including disability and accident insurance, life insurance, identity protection services, pet discount program and Employee Assistance Program (EAP).

#LI-SM2 #LI-Onsite

COMPENSATION RANGE:

Annual Salary: $55,000.00 - $60,000.00

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-veo4wn-18-97-9-174-42 in your application.