CRM Marketing Specialist

Job Description

Overview:

Pluto TV is constantly broadening our content offerings, and our Hispanic/Spanish-speaking market in the US is poised for enormous growth. The first objective of the CRM Marketing Specialist will be to drive up customer retention for our USH (US Hispanic) market and fully lead those USH push and email campaigns. The second objective will be to support the broader calendar (non USH) with coordination and execution of those campaigns.

In this role, you will craft, drive and execute on the CRM calendar, using CRM tactics including push notifications and email. You will be pivotal to the CRM team and provide support in handling and coordinating campaigns, and have more of an ownership specifically with the USH campaigns.

Responsibilities:
• Making a meaningful impact by rolling out multiple new retention marketing initiatives each quarter, including email, push, and in-app messages, and validating the impact through experiments (e.g. A/B testing)
• Own CRM marketing copy for the USH segment
• Significantly grow the number of emails and push notifications as we scale our USH customer base
• Find creative ways to segment the USH audience and personalize messages to send the most appropriate content on a per-customer basis
• Optimally measure and report on impact to critical metrics, and optimize campaigns using takeaways and standard methodologies
• Work with the CRM managers, providing support in execution and coordination of email and push campaigns for broader US Audience

Basic Qualifications:
• 2+ years of professional marketing/growth experience of B2C CRM experience, including carrying out strategies using a major CRM platform (e.g. Braze, Salesforce, HubSpot, Zoho, Mailchimp, etc.)
• Experience and knowledge in writing, managing, and rolling out emails and push notifications
• Full fluency in Spanish and English (written and verbal)
• Ability to operate with autonomy but also has a collaborative spirit, and has experience working with cross-functional teams
• Comfortable with basic data analytics concepts and ability to build reports using Google and Excel pivot tables

Additional Qualifications:
• Experience with in-app messaging is a plus
• Experience in entertainment (especially OTT or streaming), gaming, or similar is helpful

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-rv5zkn-3-141-31-240-42 in your application.