Co Brand Acquisition Manager

Job Description

Co Brand Acquisition Manager

San Diego, CA (Collab)

Responsibilities:
• Cobrand Partnership Acquisition Strategy: Develop strategic channel plans, stemming from annual planning in partnership with issuing banks and aligning with SIE business/consumer objectives and strategic direction for the portfolio.
• Campaign Planning and Execution: Act as lead for Cobrand product liaison across SIE, leading execution plans with existing partners (CRO, PSD, CRM).
• Customer Experience: Support acquisition efforts and improve customer experience for new co brand products once launched by following established methodologies for payment products, ensuring a seamless customer journey.
• Offer Development: Collaborate with key businesses within SIE (i.e. PS Plus, PSD) to develop compelling offers that meet business and consumer objectives and issuing banks profitability criteria.
• Channel Optimization: Optimize SIE owned acquisition channels; lead acquisition strategy & execution plans for paid media, social, and new growth opportunities with issuing banks and card networks.
• Target Audience Segmentation: Support audience strategy recommendations / models and develop targeted strategies to drive reach and scale.
• Performance Tracking and Optimization: Attain a comprehensive understanding of acquisition reporting and data. Assume responsibility for acquisition reporting and analytics, delivering plans and results to internal collaborators and SIE executives.
• Relationship Management: Serve as the acquisition bank liaison with issuing banks, SIE and creative agency. Support overall management of creative agency.
• Collaborative Interaction with Various Teams: Take charge of coordinating and leading all aspects of new processes during the program transition. This includes overseeing pre-screening, acquisition flow, landing pages, personalization, and creative reviews.
• Establish relationships with new SIE channel owners – PS Stars/Loyalty team, SIE Brand, Paid Media, AIM + SIE Support functions (Finance, Legal, Analytics, etc.)

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$113,400
- $170,000 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Jobcode: Reference SBJ-rbkyxe-35-171-164-77-42 in your application.