Brand Manager

Job Description

Why PlayStation?

Brand Manager (Exclusive Games)

San Mateo, CA

We're looking for a seasoned gaming brand manager to join the global brand marketing team overseeing The God of War franchise out of the esteemed PlayStation Studios. The Brand Manager will lead the development and execution of the brand and commercial strategy for the biggest release of the year and continued oversight of the storied franchise post release.

Responsibilities:
• Lead the development of go-to-market strategy and multi-channel, global marketing execution
• Using cross-functional teams including, but not limited to: consumer insights, platform teams, development, PR, and 3P data and industry trends to build and implement insightful/data-driven decision making and product/campaign recommendations
• Partner with the studio to create and implement a strategic and authentic global campaign to support ramp and launch
• Oversee regional leads and localization teams across the globe to ensure a successful and strategic worldwide rollout with a truly global campaign
• Team up with colleagues in PR, Influencers, Partnerships, Paid Media, Social Media, CRM and all cross functional teams to lead and execute an extraordinary global AAA game release
• Lead internal media technology, strategy, and agency teams to develop and execute and oversee paid media, and creative executions
• Lead stakeholder approval process of marketing assets and activation plans
• Focus on driving sales with both physical and digital retailers
• Develop and implement post launch strategy and tactics to drive sustained sales and brand awareness
• Create annual budget allocations and adjust budgets throughout the year
• Author campaign briefs and track campaign readiness
• Lead and mentor a small team

Qualifications:
• 5+ years of experience launching and marketing video games
• Someone who wants ownership. Your oversight will help drive the game and business to new heights!
• Someone who likes rolling up their sleeves. You will join a selfless and dedicated team that has a passion for doing impactful work
• Someone who loves games. Your expertise and love of games will impact your ability to do great work!
• Someone who lives creatively. We like that special combination of someone who knows how to block and tackle, but also will come up with the next extraordinary idea.
• Experience with working on large IPs in the gaming space
• Proven understanding of major media campaigns

#LI-IR1

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Jobcode: Reference SBJ-gm9x16-18-117-70-132-42 in your application.