Manager, Performance Marketing

Job Description

The Pirates Why

The Pittsburgh Pirates are a storied franchise in Major League Baseball who are reinventing themselves on every level. Boldly and relentlessly pursuing excellence by:
• purposefully developing a player and people-centered culture;
• deeply connecting with our fans, partners, and colleagues;
• passionately creating lifetime memories for generations of families and friends; and
• meaningfully impacting our communities and the game of baseball.

At the Pirates, we believe in the power of a diverse workforce and strive to create an inclusive culture centered in Passion, Innovation, Respect, Accountability, Teamwork, Empathy, and Service.

Responsibilities

Primary:
• Execute integrated marketing campaigns that drive revenue, build brand awareness and user database.
• Partner with internal departments to gather creative assets and ensure proper online messaging, relevance, and consistency of messaging across multiple networks and online channels.
• Work with MLB (team's digital agency) on the day-to-day execution of club's paid media integrated campaigns across multiple channels (SEM, Programmatic Display, Paid Social, Video, Audio, OTT).
• Ensure campaign successes by testing new creative and shifting budgets between channels when necessary.
• Monitor active campaigns and recommend real time adjustments to ensure content and message optimization across channels.
• In partnership with Business Intelligence team, develop reporting mechanisms to measure and track campaign performance and results.
• Work with Marketing Analyst to determine and implement A/B tests that yield continuous improvements to our fan strategies and lift conversion rates.
• Leverage data (content performance data, audience insights, and competitive analysis) to set campaign goals, test, measure success, and continually optimize our campaign mix and strategy toward better outcomes to achieve KPIs.
• Monitor competitive landscape and industry trends.

Secondary:
• Other duties as assigned by supervisor.

Requirements
Required:
• Bachelor's degree in Marketing, Communications, or Business.
• 2-3 years of experience in building and optimizing paid digital media campaigns
• Foundational knowledge of SEM, Programmatic Display, Video, or Paid Social and optimization tactics

Desired:
• Experience in driving revenue in ticket-related business

Jobcode: Reference SBJ-rny89k-3-143-9-115-42 in your application.