Sr. Manager, Content Strategy

Job Description

Responsibilities

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Senior Manager, Content Strategy will serve as an integral member of the Content Strategy team that is responsible for developing Peacock's holistic slate strategy across all content verticals to optimize customer acquisition, retention, and usage. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to Peacock KPIs. The position will report to the Vice President of Content Strategy, with an opportunity to focus on Unscripted Originals.

Key group responsibilities include, but are not limited to: 
• Supporting Peacock's Originals investment decisions, including developing a strategic slate and investment guidelines in terms of target audiences, genres, and target ROI  
• Defining and tracking targets for originals performance based on MAAs, Usage, Upgrade rates & brand KPIs  
• Working closely with creative teams to evaluate Originals ideas based on Peacock KPIs 
• Partnering with Peacock Content Analytics, Finance, and Marketing to develop title-level pro formas to inform greenlight decisions and renewals 
• Inputting into broader content strategy and planning processes as content spend allocation is refined, and programming offering is optimized across different content supply sources (e.g., current season ''next day'' programming, acquired library)   
• Supporting scheduling team on optimizing content release patterns (i.e., episode drop cadence, identifying programming schedule gaps, etc.) 
• Compiling post-mortem analyses to determine areas for optimization and improvement 
• Conducting market research, competitor content performance analysis, as well as industry trend tracking 

Qualifications
• 5-7 years of professional experience that includes a mix of the following: Management consulting; Investment banking within the Media, Technology, or Telecom practice; Business development, strategy, corporate development, or corporate finance at a media or technology company  
• Prior experience in Content Strategy and Planning, Content Strategy and Analysis, or an equivalent function at an OTT streaming service is preferred, but not required
• Ability to closely monitor performance of content on the platform to inform new commissions as well as renewals, and to identify opportunities to optimize performance to affect subscriber engagement and retention 
• A solid understanding of the streaming landscape and business models  
• A solid understanding of TV audiences, including segmentation methodologies and application to business use cases 
• Strong business / financial acumen - ability to form judgments and actionable recommendations 
• Specific knowledge about deal analysis for Original TV series and/or Original Film preferred  
• Proven ability to self-motivate and work independently as well as collaboratively, excellent written and verbal presentation skills  
• Knowledge of Nielsen data and streaming data reporting systems such as Nielsen NPower, comScore and Adobe Analytics preferred 
• Comfort with a fast-paced, always-on, start-up environment  
• Bachelors degree in a quantitative field required (e.g., Business Administration, Finance, Economics); advanced degree preferred  

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $115,000 - $135,000 (bonus eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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Jobcode: Reference SBJ-r1j6m0-3-146-35-203-42 in your application.