Senior Manager Performance Marketing, Core Content

Job Description

Responsibilities

We are looking for you – a dynamic, data-driven, best-in-class talent to join the Peacock team as the Senior Manager of Core Content. This is a critical role within the Growth Marketing organization, specifically the Performance Marketing pod.
As the Performance Marketing Senior Manager – Core Content, you will help plan and execute always-on/evergreen digital marketing campaigns for Peacock's portfolio of content. This includes but is not limited to: NBCUniversal's portfolio of branded content (USA, Syfy, E!, Bravo, etc.), film studios (Universal, Sony, Dreamworks, etc.), and Live Sports & Events, with the goal of optimizing media to drive efficient subscriber acquisitions and build excitement and demand for Peacock content.

Day-to-Day Responsibilities:
• Own the performance marketing strategy for NBCUniversal core content working with the library content team to ensure content is promoted to relevant audiences and positioned in line with the communication strategy.
• Work with cross-functional teams to strategize and execute always-on/evergreen marketing campaigns for core content, focused on Paid Social, Paid Search, In-app & OTT media, Programmatic, and Affiliates.
• Work closely with the performance marketing agency to plan and optimize spend across channels toward driving efficient Peacock subscriber acquisition.
• Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using Peacock's first party and third party to inform decisions while staying true to the Peacock brand.
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high quality Peacock subscribers determined by lifetime value.
• Help manage the performance marketing budget and expenses working closely with Director, Performance Marketing.
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.
• Build, develop and mentor a top performing performance marketing team who will be responsible for supporting the day-to-day functions that bring our always-on/evergreen campaigns to live.

Qualifications
• Bachelor's degree
• 3-4+ years direct performance marketing experience preferred
• 2+ years' experience managing junior team members
• Experience driving paid revenue from a subscription product preferred, with a focus on digital subscriptions.
• Track record for successfully driving digital audience/customer growth and revenue through paid media on both desktop/mobile/tablet web and within IAP.
• Excellent or Advanced project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.

You might also have:
• Experience at a media agency, creative agency, or working directly for a brand marketing team.
• Experience either buying media directly through prominent ad network like Facebook, Snapchat, TikTok, Reddit or Google and/or supporting media buying teams via creative asset development/procurement.
• Experience marketing entertainment brands and content.
• Excellent oral and written communications skills.
• Self-motivated and results oriented with a high regard for attention to detail.
• 2-3 years building, overseeing, and developing a diverse team. Demonstrated commitment to diversity and inclusion with proven success creating and sustaining a diverse, open and inclusive culture.
• Experience managing large paid media budgets and a deep understanding of finance and budgeting.
• Ability to analyze, interpret data and use insights to inform marketing campaigns and make recommendations.
• Ability to effectively influence and communicate cross-functionally with all levels, exceptional verbal and written communication skills.
• Hands-on leader who gets in the trenches to drive work forward and manage a high output.
• Experience working in a highly fast-paced environment, being accountable and learning from mistakes.
• Strong passion for television, movies, entertainment, and technology.
• Ability to both think strategically and execute tactically.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-rbj5m6-18-191-46-36-42 in your application.