Specialist, Performance Marketing

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
Welcome to Peacock, the dynamic streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of Technology, Sports, News, TV, Movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.
We are looking for a media savvy, data driven Performance Marketing Specialist to join our team. The role will support the Performance Media team in planning the Always On strategy and managing the optimization of paid social campaigns driving subscriptions across Peacock/Media Group products.

Responsibilities:
• Work closely with the Performance Marketing Manager to manage campaign set-ups and activations across all major social platforms (Meta, Pinterest, Snapchat, TikTok, Reddit)
• Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals
• Collaborate with cross-functional teams to formulate paid social strategies, including new testing recommendations
• Ensure accurate and timely creative asset delivery
• Work with social media account reps to stay on top of industry trends, leverage new technologies and participate in open betas
• Maintain optimal channel and investment mix based on MTA and MMM models
Qualifications
Qualifications:
• 2+ years of experience in paid social buying (Meta, Snap, TikTok, Reddit, Pinterest, etc.) required
• Experience with paid social campaign optimizations, analysis, and reporting
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Proven track record optimizing media campaigns to deliver against CPA and volume objectives.
• Familiarity with testing methodologies and incrementality
• Entertainment, advertising or e-commerce industry experience a plus
Additional Requirements:
• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000-$80,000.

Jobcode: Reference SBJ-z336z7-18-97-14-84-42 in your application.