Fan Engagement, CRM Manager, Movies & Library Content

Job Description

Responsibilities

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

The Position
• Fan Engagement, CRM Manager, Movies & Library Content leads the planning of the email and push campaigns for priority movies and library content, with the goal of audience engagement and retention to build excitement and demand.
• You will own the CRM strategy for Movies & Library Content working with the Peacock brand strategy and PM teams to ensure content is promoted to relevant audiences and positioned in line with the communication strategy.
• Work with cross-functional teams to strategize and execute marketing campaigns for Movies & Library Content, across email and mobile channels. Create briefs in alignment with brand and synergy teams to determine CRM support for programming.
• Work closely with the CRM operations and editorial teams to define campaigns and create a monthly CRM calendar. Plan both ad hoc calendar-based campaigns and lifecycle campaign inclusion for Movies & Library Content.
• Generate creative, compelling, and succinct copy for email subject lines and preheaders
• Liaise with the audience management team to determine right message, right time, right audience, right channel in alignment with overall CRM calendar.
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return to Peacock and usage on platform.
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changing consumer behavior. Works with brand strategy, product, design, and editorial teams to bring programs to life.
• Create test plans for optimization of messaging and cross-channel communication with push/in app and retention paid media

Qualifications/Requirements
• 3-4 years direct marketing experience preferred.
• Self-motivated and results-oriented with a high regard for attention to detail.
• Experience driving engagement with a subscription product preferred, with a focus on digital subscriptions.
• Track record for successfully driving digital audience/customer growth and revenue through CRM or other digital marketing channels.
• Excellent organizational and critical thinking capabilities, particularly in the stewardship of balancing multiple simultaneous audience / programming strategies.
• Excellent project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Out of the box thinker, excited to find new and exciting ways to engage with subscribers through CRM
• A passion for streaming and pop culture.
• Experience marketing entertainment brands and content.

Desired Characteristics
• BS/BA in Marketing or related field
• Experience working within multi-channel campaigns
• Experience with video streaming (OTT) or subscriptions services is a plus
• Strong communication and interpersonal skills. You thrive in a startup environment reaching out to cross-functional teams to push CRM priorities forward.

Jobcode: Reference SBJ-dy48jk-3-12-108-236-42 in your application.