Director, Original Content Marketing

Job Description

Responsibilities

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Peacock is seeking an innovative marketer to join the team. This marketer will help with creating and executing best-in-class marketing campaigns to support initiatives that drive the business. The Director, Original Content Marketing reports to the Vice President, Original Content Marketing.

Responsibilities including, but not limited to the following:
• Develop innovative cross-functional marketing strategies and go-to-market plans for individual campaigns and title launches for Peacock Originals
• Develop highly innovative campaigns that break new ground for industry standards and garner earned media impressions.
• Serve as an authority on assigned titles/brands, and serve as the central hub of information.
• Work with cross-functional partners across Peacock and NBCUniversal (e.g., Programming, Development, Creative Marketing, Social, Media, Publicity, Product, Creative Operations, Sales, etc.) to ensure alignment and disseminate information.
• Build close relationships with cross-functional partners to understand, prioritize, and build strategy on all projects.
• Manage, communicate, and present to internal and external stakeholders (external e.g. Executive Producers, Showrunners, Studios, Production Companies, Talent, etc.) on 360-campaigns.
• Work with data and analytics teams to test hypotheses and learn what works to drive our business forward.
• Work closely to monitor campaign performance and optimize campaigns.
• Partnering with Creative: brief, guide, and manage agencies and 3rd party partners to develop best-in-class creative to elevate Peacock Originals and the brand at large.

Qualifications

Basic Qualifications:
• 8 years+ of relevant experience in Entertainment, Digital Media, and/or direct-to-consumer marketing.
• Experience and passion for building innovative 360-marketing strategies and campaigns.
• Comfortable making data-informed marketing decisions including reviewing and analyzing campaign performance data and optimizing creative accordingly.
• High degree of proficiency with Microsoft Office (e.g. Microsoft Word, Excel, PowerPoint, etc.)

Desired Qualifications:
• Passion for Entertainment, Media, and Pop Culture.
• Strong organizational, process, project management skills. Ability to seamlessly manage multiple projects simultaneously.
• Strong level of independence and efficiency.
• Highly-organized with strong storytelling and deck-writing abilities.
• Strong communication and interpersonal skills with the ability to interact with senior-level management, internally and externally.
• Excellent written and oral communication skills. Ability to communicate with technical and creative development team members.
• Highly innovative and creative with positive energy.
• Excellent presentation and analytical skills.
• Social media savvy and thorough understanding of both current and emerging digital platforms.
• Leader with a positive attitude who thrives in a collaborative work environment.
• Strategic and creative thinker who is a self-starter, flexible, and can function in a fast-paced environment.
• Strong understanding of media landscape.

Salary Range: $115,000 - $150,000 (bonus eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-gmo76v-216-73-216-221-42 in your application.