Senior Analyst, Email Sms Marketing & Integrations, Ecommerce

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
Campaign Management & Optimization
• Partner with editorial teams to routinely program and deploy daily email/SMS campaigns optimized for opens, clicks, conversions, and revenue
• Assist with marketing operations including copywriting, template programming, creative development, A/B testing, QA, and deployment as needed
Reporting & Analytics
• Track and analyze core KPIs including list growth, churn, and engagement, as well as earnings and revenue
• Design and execute testing plans aligned with strategic goals and revenue impact
Lifecycle & Personalization Strategy
• Own the strategy and execution of commerce lifecycle marketing journeys (onboarding, engagement, retention, and re-engagement)
• Develop and optimize automated campaigns and dynamic content across email and SMS
• Implement and refine multi-channel customer touchpoints using MarTech tools to deliver timely, relevant experiences
Audience Growth & Integrations
• Drive newsletter/SMS growth by coordinating with Audience Development managers on acquisition tactics (e.g., overlays, interstitials, reg walls)
• Maintain list hygiene, email deliverability and user lifecycle health
• Manage ESP/SMS platform integrations (e.g., Sailthru, Airship) and support cross-channel strategies including push and in-app • Serve as a key stakeholder in MarTech stack optimization
Qualifications
• 2 years minimum in email/SMS marketing or growth-focused roles
• Hands-on experience with ESPs (e.g., Sailthru, Mailchimp, Campaign Monitor) and SMS tools (e.g., Klaviyo, Airship, Twilio)
• Proficient with analytics tools (e.g., Google Analytics, Adobe Analytics, DOMO)
• Strong understanding of affiliate marketing and ecommerce KPIs
• Excellent communication, collaboration, and project management skills
• Proficiency in wireframing (e.g., FigJam) and presentation tools (e.g., PowerPoint, Google Slides)
• Creative mindset with an eye for design and content strategy
• Comfortable working cross-functionally with editorial, design, and product teams
• Passionate about experimentation, optimization, and emerging tech (especially AI and LLM)
Additional Requirements:
• Must have unrestricted work authorization to work in the United States
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $80,000 - $90,000.

Jobcode: Reference SBJ-mkk412-216-73-216-221-42 in your application.