Director, Consumer PR

Job Description

Responsibilities

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Director role is responsible for the strategy, development and execution of publicity campaigns for the Peacock brand and select titles. Reporting to the East Coast Vice President of Publicity, the Director will be a key member of the communications team by building the Peacock brand and also supporting and managing multi-platform campaigns that will generate high-quality earned media. The candidate must have experience in brand publicity or corporate communications and a passion for creative storytelling. Ideal candidate will be a creative, motivated self-starter with a team-focused attitude, and a solutions-oriented approach.

Essential Responsibilities
• Partner with Vice President, Publicity to further Peacock's brand narrative with the media, devising creative tactics and working directly with press
• Oversee, develop and execute consumer PR campaigns with a thoughtful, strategic approach that drives brand awareness and relevance
• Work cross-functionally with partners in marketing, social media, research and analytics and others to bring campaigns to life
• Foster strong contacts with print, online and electronic media
• Generate press materials for select Peacock titles, including announcement releases, bios, captions, talking points, pitch letters and correspondence.
• Secure stories, manage and staff interviews and events, compile and present comprehensive campaign coverage and analysis.
• Develop and manage positive relationships with the talent, producers, publicists, agents, managers, production staff, media and executives.
• Pitch ideas and create promotional opportunities for talent, content and the growing offering on Peacock.
• Possess a strong understanding of and experience with social media.
• Cross over multi-promotional platforms and create synergistic opportunities through marketing and publicity.
• Establish trusting relationships with content executives, producers, marketing, social media and other x-functional stakeholders both internally and externally.

Qualifications

Qualifications/Requirements
• Minimum of 8 years of experience in publicity handling consumer or brand campaigns

Desired Characteristics
• Must be excited to work in a fast-paced environment while maintaining a professional attitude
• A stellar collaborator with cross-functional teams
• A strong executive presence
• A proactive multi-tasker, with the ability to prioritize and meet numerous deadlines
• Serve as an external press-facing representative of the company, evoking Peacock's brand values with professionalism
• A highly effective communicator
• Attention to detail and ability to prioritize effectively
• Ability to handle sensitive and confidential information appropriately

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $120,000 - $150,000 (bonus eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.
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Jobcode: Reference SBJ-rj1b7w-18-220-178-207-42 in your application.