Brand Marketing Creative Director, Original Content

Job Description

Responsibilities

Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.

We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O.

Creative Director, Original Content, Brand Marketing, Peacock

The Creative Director will help develop and manage the creative expression of Peacock, NBCU's streaming service, as it pertains to brand marketing and our original IP. The Creative Director will oversee internal makers/designers and external vendors tasked with developing and executing creative marketing ideas and campaigns.
• Peacock Brand: work with external partners and internal stakeholders on brand creative asset ideation and execution to ensure we maintain a consistent tone and voice across all platforms and consumer touchpoints.
• Plan and execute multiplatform campaigns for the launch of Peacock original series (scripted and unscripted), including the development of creative strategies (pulling together research, audience insights, cultural insights, and creative insights into an actionable plan for the development of industry-leading and highly effective consumer campaigns), planning and executing asset capture/shoots, architecting multi-faceted campaign concepts that work across the entire marketing funnel, and working in partnership with brand marketing teams to ensure that campaigns stay on track, on-budget, and deliver on-key KPIs, with constant optimization based on data
• Develop creative ideas to help position and market Peacock content around cultural milestones and events
• Work with Sales/Trade/Affiliate/Growth/Press partners on creative needs/assets and custom marketing elements
• Partner cross-functionally with Performance Marketing and Social Marketing teams on initiatives to create cultural impact, and drive customer acquisition and retention

Qualifications/Requirements
• At least 8 years of experience conceptualizing and executing full-funnel, A/V campaigns for an Entertainment, Digital Media and/or direct-to-consumer brand; including but not limited to: social, digital, out of home, connected TV, & broadcast
• Experience working in a fast-paced and entrepreneurial culture
• Experience managing teams and a proven ability to lead and motivate staff and partners
• Excellent writing, strategic development, and presentation skills
• Experience driving metrics-driven campaigns-reviewing and analyzing campaign performance data & optimizing creative accordingly
• Must be willing to work in New York City at NBCUniversal headquarters

Jobcode: Reference SBJ-gpk8no-3-137-170-183-42 in your application.