Senior Manager, Marketing Analytics

Job Description

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures' passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.
Overview & Responsibilities:

Under the mentorship of the Director of Global Marketing Analytics, this role is responsible for improving decision-making from within the Theatrical Marketing department – via data exploration, visualization, and analysis – in support of the Latin American (LATAM) region. More specifically, these responsibilities include, but are not limited to...

Responsibilities:
• Developing, maintaining and owning the Global Analytics team's relationship with senior leadership throughout our Latin American offices and serving as a trusted strategic partner
• Serving as a data storyteller by crafting deliverables and successfully communicating insights and recommendations to a variety of internal and external creative, technical, and business partners
• Performing complex analyses to inform strategic prioritization, optimization, and findings for global marketing campaigns and tactics – both paid and earned
• Supporting the setup, execution, and analysis of marketing and media experimentation initiatives across LATAM in collaboration with key partners from across the department
• Monitoring, as needed, real-time audience reactions and metrics across social channels, digital media, and various other audience feedback platforms to identify trends and uncover insights that help craft strategies and tactics
• Tracking and compiling industry trends and performing competitive analyses to inform marketing strategies
• Crafting new front-end dashboards and tools to help deliver insights to key partners

Basic Qualifications:
• 7+ years in a highly analytical and data-driven environment – corporate strategy, planning and/or analysis in an entertainment/digital media/consumer products or services company, top management consulting firm, investment bank, or similarly demanding environment in which modeling and strategic analysis are regularly
• performed and handled with executives
• Experience designing and executing analytics/insights projects in Latin America
• Strong background of identifying key questions, performing quantitative analyses independently, and presenting findings in a clear and concise manner
• Excellence in crafting, communicating, and socializing complex ideas, recommendations, and insights with an adaptable communication approach, as necessary, to partner with broad team member groups
• Deep understanding of the social media landscape – including platforms, metrics, etc.
• Experience in optimizing content design deliverables with social media channels and platforms
• Fluent in Spanish and English

Preferred Qualifications:
• Bachelor's degree a plus – preferably in Business, Marketing, Analytics, Economics, Mathematics, Statistics, or a related field
• Completed coursework, certification(s), and/or demonstrable ability to display analytical expertise
• 2+ years at a filmed entertainment studio, streaming platform or related agency
• Hands-on experience building dashboards using enterprise-level data visualization tools (Tableau, specifically, a plus)
• Advanced SQL knowledge and experience
• Working knowledge of the MarTech/AdTech landscape
• Experience in market research or consumer insights
• Experience in various social analytics and audience analysis platforms (Talkwalker, ListenFirst, Affinio, Crimson Hexagon, NetBase, Sprinklr, etc.)

ADDITIONAL INFORMATION

Hiring Salary Range: $125,000.00 - 140,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gwzy4j-3-144-113-197-42 in your application.