Coordinator, Marketing Strategy & Operations, Advertising

Job Description

Our Paramount Brand Studio team focuses on three key areas: Business, People and Culture. Our business mission is to drive revenue by translating and shaping assets into innovative, impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.

Consultative selling is at the core of what we do, helping clients to achieve their KPIs. We use data and insight-led inspirational storytelling, industry-leading technology and premium, captivating content, and world-class design and production capabilities to develop solutions that drive results.
Our people are our greatest asset. We strongly believe in career growth and development and have invested in tools that help all team members advance their careers. Our culture is based on trust, teamwork, and transparency. We embrace diversity and inclusion and value both personal and professional success.

Role Details:

Marketing Strategy represents the voice of our business units within the Paramount Advertising organization. The team is charged with market positioning, demand generation, opportunity development, and the post-sale activation of sponsored media solutions. The Coordinator of Marketing Strategy, Social, will support our social business. The Social Strategy team is responsible for developing and advancing social sponsorship strategy for the Paramount brands, empowering, and educating Paramount Brand Studio and Sales on social solutions for brands and innovating and improving our social offerings in response to evolving client needs. The Social Strategy team supports the sales process from ideation to execution for sponsored campaigns that run on social media platforms. The ideal candidate is highly organized, solutions-oriented, and thrives in this fast-paced and quickly evolving marketplace. This role will be focused on pre-sale support but will support post-sale efforts.

Your Day-to-Day:
• Liaise with content teams to vet sponsored content opportunities for social distribution, developing strong relationships with our content team and becoming an expert in Paramount content
• Develop opportunity one-sheets and media plans, ensuring key sales materials are up to date
• Act as a product expert in Paramount's social ad inventory (X Amplify, Snapchat, TikTok)
• Assist in the management of post-sale execution of sponsorships and custom brand programs on our social platforms, including tracking key creative assets, monitoring live elements to ensure peak performance, and preparing client-facing wrap reports.
• Act as a social content expert, researching and analyzing internal and external reporting to identify content trends and optimizations to uplevel our offering.
• Assist with day-to-day and team advancement projects (e.g., internal process audits and improvements) that create new efficiencies and improve work quality.
• Contribute to brainstorm sessions and weekly meetings, keeping and distributing notes and records to internal stakeholders.

Qualifications:
• Bachelor's degree with experience in social, digital media, or relevant marketing or analytics field
• Extremely detail-oriented with the ability to multi-task and manage various project elements simultaneously
• Strong copywriting and communication skills, with the ability to convey complex concepts in plain, easy-to-understand language
• Positive, insatiably curious, and resourceful, with a strong ethic
• A keen interest in entertainment, the streaming landscape, and social media preferred
• Photo and/or graphic-editing skills (for creating mockups for advertisers) preferred
• A strong grasp of what's trending in the social media space preferred

ADDITIONAL INFORMATION

Hiring Salary Range: $50,000.00 - 57,500.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d5y4j3-18-224-214-215-42 in your application.