Paid Search Specialist

Job Description

Overview:

We are the Audience Acquisition team, part of the Paramount Streaming Group, Marketing Acquisition and Campaign Services team (MACS). We serve as an internal data-driven media planning, activation, and strategy team available to all groups within the company. We work closely with the digital teams at Paramount Digital providing high level, focused strategy and support for initiatives across the company portfolio, including but not limited to Paramount Streaming (CBS All Access / Paramount+, PlutoTV, Showtime, BET+, Noggin), Brand Tune In Initiatives, Marketing Strategy & Corporate Communications, and Distribution & Business Development. MACS also acts as a centralized hub for all matters relating to data and technology within the digital media ecosystem.

As a Paid Search Specialist, you will help primarily support our streaming brand. You will help complete growth and acquisition search campaigns that focus on acquisition metrics such as conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Secondarily, you will help complete branding, awareness, and engagement campaigns that focus on driving content sampling, video views, viewership, and other awareness, consideration, and action metrics. The ideal candidate has experience running paid advertising campaigns with search marketing, display, or video and is looking to further their experience and expertise in these channels.

In this role, you will work closely with the Audience Acquisition team and internal Marketing team to implement Paid Search campaigns on Google Ads (Search, UAC, Discovery, and YouTube), Microsoft Ads, and Apple Search Ads. This will be a fun and fast-paced role, so we are looking for a diligent teammate to join our entrepreneurial team!

Responsibilities:
• Lead and optimize large-scale paid search campaigns in Google Ads, Microsoft Ads, and Apple Search across a diverse range of initiatives so that they meet the target KPIs
• Generate keyword lists, ad copy, ad extensions and any other campaign assets
• Research keywords for inclusion and exclusion
• Adjust and update ad assets, including text ads, video ads, display ads, or banner ads
• Monitor keyword performance
• Adjust and optimize marketing campaigns/keywords and plans to hit CPA targets as directed, using feedback & input from Senior leadership
• Measure and quantify the effect other distributor and competitor campaigns have on our core campaigns
• Plan, optimize, and analyze YouTube brand campaigns to connect the dots across the full Google suite of tools
• Pull platform reporting to monitor campaign pacing and help keep campaign reports up to date
• QA campaign launches and ensures data is being accurately fed into reporting tools
• Stay on top of new platform updates and features
• Demonstrate curiosity about developing stronger analytical skills to measure and report on marketing programs and KPIs
• Handle monthly billing/invoicing process
• Give ideas and solutions to meet business objectives
• Attend team meetings and department calls, monitor activities of competitors, and provide industry trends and findings
• Implement special projects as needed

Basic Qualifications:
• 2+ years of paid digital advertising and marketing experience, preferably with experience in running paid acquisition campaigns across Google Search Ads, Microsoft Ads (Bing), and/or Apple Search Ads.
• Experience running UAC and/or Apple Search ads to drive app installs and metrics such as Cost-per-Install (CPI)
• Experience using any of the following advertising management tools such as: Google Ads Editor, Microsoft Ads Editor, Acquisio, Skai Apps (Kenshoo), Marin Software, Quantic Minds, SA360 (DoubleClick Search), Wordstream, MOJO SEM (by Mediaplex), Webtrends, Doubleclick Campaign Manager (DCM or CM)

Additional Qualifications:
• Understanding of common marketing key performance indicator metrics (KPIs), their calculation, and how the metrics pertain to the success of marketing activities
• Excels in a dynamic, data-driven, metrics-oriented environment
• Self-motivated and able to work with regular check-ins and supervision from department leaders or teammates to communicate back progress and updates
• Strong work ethic, proactive in communication and work delivery
• Attention to detail to minimize errors
• High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google documents

Join the Paramount Streaming Talent Community! Get the inside scoop on life at Paramount Streaming and about career opportunities.

Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

ADDITIONAL INFORMATION

Hiring Salary Range: $64,800.00 - 81,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d5y72e-18-188-61-223-42 in your application.