Coordinator, Media Marketing Strategy & Insights

Job Description

Overview:

The Coordinator, Audience Insights and Media Performance, supports the Manager of Audience Insights and Media Performance with target audience development, connection between on-network and off-network media planning, and day-to-day department operations. This role is responsible for aiding in media plan development and reviewing media performance alongside internal marketing teams, agency partners and analytics counterparts. This role also serves as an executive assistant to the VP of Audience Insights and Media Performance, managing their calendar, coordinating, and scheduling meetings, and occasionally handling expense reports and booking travel. Candidates should have strong communication, organizational skills, be detail oriented and highly collaborative.

The Audience Insights and Media Performance team works across a wide array of verticals including Paramount+ and Showtime original series, non-fiction, reality, sci-fi, brand, awards, theatricals, sports, news and kids & family programming. This position has a dual report structure and will report to the Manager of Audience Insights and Media Performance for media responsibilities and report to the Vice President of Audience Insights and Media Performance for executive assistant responsibilities. Join the team!

Role and Responsibilities:
• Maintain calendar, keep and organize files, and coordinate / schedule meetings for VP
• Submit/manage expenses reports and book occasional travel arrangements
• Update team process documents regularly, keeping teams up to speed on any changes.
• Occasionally, assist with ordering equipment and supplies for VP and team as needed
• Contribute to the creation of marketing target audiences for individual show priorities working in collaboration with the Manager of Audience Insights and Media Performance, Research and the media AOR to apply various tools and audience segmentation work and build slides for marketing producer decks.
• Aid the Manager(s) of Audience Insights and Media Performance with background research for development of marketing business goals and approach for individual series alignment.
• Supported by the Media team, review all media buys from media AOR, including: national and local television, radio, outdoor, cinema, digital and social. Assure plans are consistent with media strategy, in line with budget, flighted properly and executable based on production schedules.
• Collaborate with peers across departments to find opportunities for campaign optimization and insights.

Basic Qualifications:
• 1+ years of working in entertainment marketing with a focus on media strategy, planning, and activation or various internships in either entertainment or advertising agencies.

Additional Qualifications:
• Basic knowledge of marketing, advertising or media planning principles.
• Stays abreast of digital trends, emerging technologies, entertainment streaming platforms, social media community developments, brand partnership collaborations, and competitor advertising.
• Passion for the entertainment space and knowledge of Paramount+ and Showtime programming. Basic knowledge of the streaming television industry including the programming, marketing, and distribution aspects of the competitive category.
• Ability to balance multiple tasks at one time including responding quickly to Management's needs, fulfilling requests with little turn-around time, and managing and responding to agency or executive requests.
• Great attention to detail, organizational skills and comfort managing multiple projects simultaneously
• Exceptional communicator, including written, verbal, presentation and listening skills.
• Collaborative nature, strong work ethic, and Microsoft suite proficient (Excel, PowerPoint, Word, Outlook).

Join the Paramount Streaming Talent Community! Get the inside scoop on life at Paramount Streaming and about career opportunities.

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $42,400.00 - 60,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-rnnkj3-3-142-124-64-42 in your application.