Coordinator Digital Marketing

Job Description

Overview and Responsibilities

The Paramount Home Entertainment 'Coordinator, Global Digital Marketing' will support the ideation and execution of digital and social campaigns for home new releases, catalog, acquisition titles, and TV series.

The role requires a detail oriented, skilled at multitasking, teammate. As this position plays multiple roles within the team, the Digital Marketing Coordinator needs to be an enthusiastic problem solver who thrives on being engaged at all levels and considers no task too challenging for them to resolve. The ideal candidate should have experience in an agency, studio or network environment working with and implementing digital and online social campaigns, while understanding the limitations and possibilities of the medium. Analytical and quick thinking in a fast-paced environment are essential.

Responsibilities include, but not limited to:
• Project manage acquisition titles and TV series campaigns, and support team on new release and catalog campaigns
• Help plan and coordinate social calendars, digital development and influencer activations including partnering with agencies and internal legal team to ensure organization and alignment on scope, paperwork, deliverables, and performance
• Manage calendar of film anniversaries, holidays, and events social calendar for owned and operated social channels
• Help develop social paid media briefs and set up units in platform
• Organize access/admin credentials for social channels
• Organize and update shared team documents to support project management (budgets, link directories, asset management, department shared drive, etc.)
• Archive and liaise with international brand teams on social creative assets. Deliver source code to localization vendors.
• QA development projects (websites, apps, lenses)
• Technical set up for smarturls, affiliated links, QR codes, pixels, analytics scripts
• Stay abreast of enterprise solutions and tools to help manage volume of campaigns
• Manage incoming and outgoing PO's for the team, while keeping track of budgets and spending for all titles
• Liaise with internal teams including cross-functional marketing departments, legal, mastering, content protection, music, and others
• Promotional product orders/tracking
• Competitive review & report of other studio releases
• Assist in creating filmmaker & vendor presentation decks
• Prepare Reports in PowerPoint, Excel, and MS Word as Required
• Collect and analyze information using various native analytics and other social listening tools- aggregating social reaction to materials

Basic Qualifications:
• 2+ years of experience in digital marketing within film, media/entertainment, creative agency driving digital creative and social campaigns
• Bachelor's degree in Marketing, Advertising, Communications or related field preferred
• Experience with strategic brainstorming, campaign development and brand development
• A/V creative design experience and Adobe Creative Suite familiarity a bonus!

Additional Qualifications:
• Self-starting, self-motivated, organized and detail oriented, with the ability to interact with numerous internal groups
• Thorough understanding of social platforms, including posting best-practices, mastery of Analytics/Insights tools, etc.
• Analytical and quick thinking in a fast-paced environment
• Ability to handle several projects simultaneously, possess strong interpersonal and communication skills
• Ability to work well in a team-oriented, collaborative environment
• Adaptable and nimble
• Strong sense of urgency

Eligibility Requirements:
• Interested candidates to submit a resume/CV and salary requirements online to be considered
• Willing to submit to a background investigation
• Able to show eligibility to work in the United States

#LI-Hybrid

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures' passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.

ADDITIONAL INFORMATION

Hiring Salary Range: $50,000.00 - 58,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gp39eo-3-12-71-26-42 in your application.