Senior Insights Analyst, Newsroom Insights

Job Description

OVERVIEW

Intro to Position
Do you have a passion for digital analytics and experience applying your knowledge in a media organization? Do you want to be challenged by your job and be surrounded by passionate, dedicated, and creative people in a mission-driven environment? Then this role is for you.
As a Senior Digital Analyst supporting NPR's newsroom, you will extract insights from complex media usage data sets, work with NPR editorial teams on reporting and analyses, train reporters, producers, and editors on how to incorporate data and analytics in their journalistic pursuits, and be an analytics thought leader for NPR's newsroom. You'll be part of the Audience Insights team and collaborate closely with the newsroom, working directly with journalists and editorial leaders on a daily basis to uncover actionable trends and insights about NPR's content - written, audio, and visual content across platforms.
You have a unique blend of thoughtful data-driven curiosity and pragmatism. You know how to make data come to life and be actionable, and how to mobilize others to make data-driven decisions. And you're inspired by the idea of using data to make NPR (and the world) a better place.
This is a union-represented role covered under the terms of a collective bargaining agreement with NABET-CWA DMU.
Application Deadline: January 26th at 5pm ET

Responsibilities
• Collaborate with other members of the Audience Insights team to support and disseminate learnings from deep analysis for NPR's text, audio, and visual content performance across digital platforms
• Keep a pulse on and bring industry knowledge to contextualize insights and identify emerging trends
• Lead analysis and insights for the newsroom to uncover trends and best practices in key areas that influence NPR and Member station content and distribution strategy
• Build strong working relationships with editorial colleagues to collaboratively define analytics priorities and communicate actionable content and distribution insights
• Train reporters, producers, and editors on how to incorporate data and analytics from centralized reporting dashboards in their daily decision-making
• Deliver daily analytics briefings to inform editorial priorities for written, audio, and visual content
• Help NPR further deepen the relationships with its audiences based on understanding what is engaging with readers and listeners
• Collaborate with the Managing Editor in the newsroom to align goals and priorities across Audience Insights and the newsroom
The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.
Minimum Qualifications
• 2+ years working within a fast-paced newsroom environment, partnering with editorial teams to apply data to drive content strategy, production, planning, and distribution
• Demonstrated understanding of editorial workflows and proven experience earning credibility within newsrooms
• 2+ years of professional experience (not including internship) generating insights from analytics data across digital platforms such as digital text, social, newsletters, videos, and audio using the following tools:
• Web and app analytics tools like Google Analytics, Adobe Analytics, Firebase, or similar
• Search Engine Optimization tools like Google Search Console, SEMRush, or similar
• Social Analytics tools like Meta Business Analytics, CrowdTangle, Sprout, or similar
• Real-time web analytics tools like Chartbeat, Parse.ly, or similar
• Advanced Excel/Google Sheets proficiency, including pivot tables, complex formulas, data manipulation, and visualization for ad-hoc analysis and reporting
• Demonstrated experience and comfort working with large datasets
• Applied knowledge of SEO, 3rd party platform algorithms, and other external impacts on news content distribution strategies
• Excellent oral, written, and visual communication skills, particularly for explaining complex quantitative information to non-technical audiences
• Experience training non-technical audiences on using analytics tools and dashboards to incorporate data into their daily decision-making processes - making analytics actionable
• Self-starter with the ability to work independently as well as in a collaborative team environment
Preferred Qualifications
• Experience fetching and transforming data using SQL (Google Cloud or BigQuery experience a plus)
• Experience building intuitive dashboards for users with a wide range of data savviness
• Experience designing measurement and analytics implementation plans for digital content
• Understanding of subscription and other audience revenue models in news organizations
• Experience working as a journalist

Education
• Bachelor's degree or equivalent in work experience
Work Location & Requirements
• NPR Remote-Permitted: This is a remote-permitted role. This role is based out of our Washington, DC office, but the employee may choose to work on a remote basis from a location that NPR approves. You will have the option of working (a) remotely from a location of your choosing within the United States that is supported by NPR; (b) on-site at an NPR facility, based on the availability of desks and approval from NPR; or (c) a combination of both. Regardless of where you choose to work from, you may be expected to travel to other locations from time to time to perform the duties of your position.
Job Type
• This is a full-time, exempt position.
Compensation
Salary Range: The US based anticipated salary range for this opportunity is $99,382.72 - $110,772.79 plus benefits. The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.
NPR Benefits: NPR offers access to comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR's benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees.
Does this sound like you? If so, we want to hear from you.
The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.
NPR Pay Range
$99,382.72 - $110,772.79 USD

If you are a person with a disability needing assistance with the application process, please reach out to employeerelations@npr.org.

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Jobcode: Reference SBJ-o1o8o4-216-73-216-50-42 in your application.