SVP, Platform Monetization & Strategy

Job Description

Let's WIN as ONE

Who are we:

We are Nexstar Media Group, Inc., the largest TV station operator in the country. And we are also a technology company ready to embark upon transformative growth over the next decade. We produce and distribute engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year.

Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 US markets reaching 212 million people. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.

We are extremely proud of our collection of outstanding television stations, digital businesses, and talented employees nationwide. Within Nexstar Ad Sales, we are excited to reimagine and transform our division; investing and building for the future while forging a culture that promotes our entrepreneurial spirit, embraces bold thinking, and challenges the conventional way. If you have the curiosity, passion, are inclusive and collaborative, work with us, and let's continue to make a difference for all our stakeholders ~ our colleagues, our customers, our owners, and the communities in which we operate.

Title: SVP, Platform Monetization & Strategy

Reports to: EVP, Platform Monetization & Strategy

Position Summary:

The SVP, Platform Monetization & Strategy is responsible for overseeing Nexstar's advertising inventory and the revenue management strategy for ad sales. The SVP will develop and implement linear, digital, and programmatic/advanced advertising monetization strategies. He/she will maximize revenue and serve clients needs through informed, data-driven decisions and strategic inventory analytics. Will manage revenue reporting, inventory, forecasting, and analytics.

Responsibilities Include:
• Will develop & implement Nexstar's platform monetization sales strategy
• Manage ad inventory, forecasting and analytics and accountable to deliver accurate reporting for linear, digital, audience, etc.
• Partnering with Sales, will ensure best in class, progressive and advanced media plans
• Manage yield management optimization through appropriate inventory utilization.
• Will create strategies to manage inventory at the portfolio level with proper allocation, maximizing yield
• Oversees analyses of pricing, media mix and inventory allocations and determination of most profitable uses of television, digital and other assets. Determines competitive advertising rate cards and approves deviations
• Consults on the proposal development process, supports the position of deals, shares negotiation strategies, and helps develop new packages.
• Ensures that sales proposals collectively and individually conform to and enhance approved strategies.
• Manage revenue reporting, providing a holistic view by product and sales channel
• Analyze revenue by advertiser, agency and channel and identify opportunities
• Analyze revenue on a local, national, political, linear, and digital level
• Manage new revenue modeling across the portfolio and sales channel
• Partnering with sales, will develop go to market strategies including target clients, pricing and audience targeting revenue models.
• Use data to assess company's revenue performance, identify risks, and help make strategic decisions.
• Will study overall advertising performance and leverage analytics, optimization tools, and in-house resources to continually optimize the advertising strategy.
• Understand and analyze both network and client data for engagement, retention, and monetization
• Seamlessly work across multiple channels as well as planning, delivering, and optimizing toward awareness and performance driven critical metrics
• Will take the lead championing new technology, creating seamless pitch to pay automation.
• Utilize technology (CRM, etc.) to make the most informed impactful and strategic decision making.
• Lead and manage a staff of professionals

About you:
• 15+ years' experience in advertising, media, and relevant sales management roles
• Bachelor's degree preferred
• Experience developing plans rooted in analysis of customer and category segments, and competitive landscapes
• Extensive experience collaborating with sales planning team
• Experience guiding, directing, and motivating teams, including setting performance standards and monitoring performance
• Ability to identify the developmental needs of others and to coach/mentor to improve knowledge or skills
• Exceptional communication and presentation skills with an emphasis on translating insights, product information, and data into client value
• Ability to perform well in highly dynamic, rapidly changing environment
• A change leader with experience guiding new teams to deliver revenue
• Strategic thinker, creative problem solver, resourceful
• Exceptional ability to develop and maintain cross-functional relationships
• Proven leadership skills and ability to work across the organization
• Must possess a high level of critical thinking and analytical skills
• Valid driver's license with an acceptable driving record (outside NYC)

Salary range: $200,000 - $350,000

Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker's compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty service time off, military leave, and medical/maternity & family leave

Nexstar is committed to attracting, developing, and retaining the industry's top talent. In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran's status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications, and ability.

Jobcode: Reference SBJ-d8bvkq-216-73-216-0-42 in your application.