Social Media Producer

Job Description

WFLA.com is looking for a Social Media Producer who is responsible for developing and implementing a plan to communicate our brand identity and generate inbound traffic from external sources. The producer is the primary advocate for growing and directing off-platform participation among the digital editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities -- sounding fun where able and respectful when required.

Position Responsibilities:
• Develops and implements social media strategy across all products
• Manages all social media accounts with understanding of each unique audience
• Utilizes third-party tools to manage social posts across multiple accounts
• Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion
• Observes SEO trends locally, regionally and nationally, providing feedback to whole digital team on title tags and trending queries to turn into web stories
• Communicates regularly with newsroom to leverage unique offerings
• Reports on account and campaign metrics to inform future production strategies

Skill/Experience Requirements
• 2 years of experience as a social media producer
• Clever headline/social post writer that gets readers to click
• Ability to moderate tone voice to fit platform and brand needs
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Knowledge of audience behavior trends and technical ability to affect them
• Ability to monitor and analyze metrics to change strategy as needed
• Knowledge of AP style
• Understanding of effective writing styles for internal and external audiences
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Proficiency in Photoshop and Premiere

Jobcode: Reference SBJ-pk8vee-216-73-217-10-42 in your application.