Senior Account Executive

Job Description

The Senior Sales Account Executive is primarily responsible for selling comprehensive advertising media solutions to agencies and local businesses across our broadcast television stations and digital platforms.
• Implement strategies to consistently grow revenue and exceed revenue goals.
• Grow share on established accounts
• Cultivate new business relationships
• Maintain communication with management team on various stages in the sales cycle including account updates & forecasting of future advertising
• Develop short and long range plans for revenue growth
• Makes sales calls on existing and prospective clients
• Negotiate advertising rates with advertising agencies
• Create oral & written presentations
• Educate businesses on how specific types of advertising will help promote their products or services in the most effective way possible.
• Manage advertising schedules to ensure delivery
• Works with clients and station personnel on creative video and digital elements
• Manages account receivables
• Provide exceptional customer service
• Performs other duties as assigned.

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Communications, or an equivalent combination of education and work-related experience.
• Minimum three years' experience in media sales . Existing relationships in Philly, Pittsburgh very helpful
• Valid driver's license with an acceptable driving recor d
• Experience selling and positioning Nielsen , ComScore and Scarborough data and analytics
• Excellent communication skills, both oral and written
• Ability to problem solve and multi-task
• Must be well organized and show an attention to detail
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with Office products, Word, Excel and PowerPoint

Jobcode: Reference SBJ-gwbpmp-3-17-184-90-42 in your application.