Sales Manager

Job Description

We are seeking an energetic and disciplined sales driver to lead our local sales team and drive digital sales and new business. You will be crucial in the strategy and direction of WLAX/WEUX, surrounded by scenic beauty, diverse attractions and first-class hospitality. Positioned alongside the Mississippi River, La Crosse is the largest city on Wisconsin's western border and boasts a vibrant business district, noteworthy views, hiking and biking, delicious cuisine, live music and more.
This management position will lead a dynamic team of Account Executives and will work in tandem with other key department heads to innovate and boldly transform our business in today's rapidly evolving media landscape. If you are digital advertising expert who wants to lead a fast-paced sales team, while living in one of the most beautiful places in the Midwest, and are excited about the opportunity to revolutionize our business while fostering a culture of positivity and accountability, we want to talk to you!
The Sales Manager is responsible for leading the day to day operations of the Sales department, including development of new business and achievement of revenue goals across Broadcast and Digital Platforms. This position will be based out our La Crosse office.
• Provides leadership for the broadcast/digital sales teams
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue
• Drives new business development
• Manages inventory and revenue forecasting
• Manages recruitment, training, evaluation, and development of sales professionals
• Prepares budgets and approves budget expenditures
• Manages Accounts Receivable
• Develops and cultivates client relationships alongside Account Executives
• Performs other duties as assigned

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Minimum three-five years of media sales experience
• Fluency in English
• Excellent communication skills, both oral and written
• Valid driver's license with an acceptable driving record
• Experience guiding, directing and motivating personnel, including setting and monitoring performance standards
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Proficiency with computers, telephones, copiers, scanners, and other office equipment
• Experience with Wide Orbit Traffic, Strata, Matrix, and comScore is preferred

Jobcode: Reference SBJ-yjj2pp-216-73-216-82-42 in your application.