Sales Director, Home Services

Job Description

Title: Sales Director, Home Services
Compensation: $200K-$250K
Location: NYC, LA, Chicago, Irving
Position Overview:
Nexstar Media Group, the nation's largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven Sales Director to lead our strategic sales initiatives within the Home Services Category.
This role will be responsible for driving revenue growth by positioning Nexstar's cutting-edge advertising and marketing solutions-spanning digital, linear, and AdTech platforms-to independent and franchise Home Services providers (HVAC, Plumbing, Roofing, Flooring, Windows, Remodel, etc.). This category leader will be instrumental in building a go-to-market strategy, supporting sales teams through enablement and coaching, and delivering best-in-class advertising solutions to meet customer-specific challenges.

Key Responsibilities:
• Category Ownership: Serve as the national subject matter expert for the Home Services category, owning sales strategy, execution, and revenue performance.
• Solution Selling: Position Nexstar's suite of AdTech and SaaS solutions-including programmatic, OTT, CTV, search, social, and CRM integrations-to meet the performance marketing needs of Home Services providers.
• Sales Enablement: Equip local and regional sales teams with playbooks, value propositions, and sales collateral specific to the vertical.
• Coaching & Development: Provide ongoing coaching, joint sales calls, and pipeline reviews to accelerate sales team proficiency and deal velocity.
• Positioning & Messaging: Craft category-specific messaging frameworks that align with Home Services marketing objectives (call volume, appointment volume, site attribution, lead gen, etc.).
• Revenue Growth: Build a strategic business plan to drive measurable revenue increases within the Home Services vertical through direct customer engagement and by enabling local market teams.
• Partnership Management: Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for Home Services providers
• Market Intelligence: Attend industry specific trade shows, stay ahead of industry trends, OEM co-op incentives, seasonal activation and competitive landscapes to inform strategy.
Required Qualifications:
• 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the Home Services vertical.
• Deep understanding of Home Services industry needs, market trends and industry specific marketing tools.
• Proven track record of sales leadership, preferably in a matrixed or multi-market organization.
• Demonstrated success in sales enablement, go-to-market planning, and team coaching.
• Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams.
• Excellent communication, presentation, and client-facing skills.
• Salesforce, ServiceTitan, Full Throttle.ai or similar CRM and SaaS experience.
• Willingness to travel up to 30% to support market teams and key client relationships.
Preferred Qualifications:
• Experience selling media to Home Services providers such as roofers, HVAC, plumbers, remodelers, flooring, backyard renovators, etc.
• Familiarity with lead generating mechanisms such as QR codes, interactive ad units and attribution models.

Jobcode: Reference SBJ-neb333-216-73-216-23-42 in your application.