Sales Account Executive

Job Description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
• WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues. Principal Duties & Responsibilities include:

''Identify, develop, and expand existing and new client relationships & key accounts.
• Maintain close communications at various stages in the sales cycle including account updates, weekly
• projections & forecasting of future advertising.
• Conduct research on target markets and trends, and adjusts sales strategy accordingly.
• Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements.
• Develop short and long range plans for revenue growth.
• Negotiate advertising rates, create oral & written presentations; generate packages. ''. Monitor accounts receivables.
• Research, analyze and monitor competitive media for new leads.
• Specialized Knowledge/Skills/Abilities:
• Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements.
• Strong oral, problem solving, communications, writing, negotiation and presentation skills.
• Must be well organized, display a professional demeanor, exude high energy and show attention to detail.
• Must be a confident, flexible, multi-tasker, and be able to work independently.
• Knowledge of Television ratings is helpful.
• EXPERIENCE REQUIRED: Bachelor's degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required. Experience in Marketing and advertising background preferred.

Jobcode: Reference SBJ-r0mvym-18-117-70-132-42 in your application.