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Full Time Job

Multimedia Marketing Associate

Nexstar

Denver, CO 06-13-2024
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Multimedia Marketing Associate

Come grow with us! Join Denver's fastest growing television stations. FOX31 | Colorado's Very Own 2 | Nexstar Digital - - grows small businesses across the front range! Time-tested marketing solutions, data driven results and turnkey execution sets us apart. Our reach unparalleled and our ability to provide pinpoint targeting even better. We align client's marketing efforts on the platforms where consumer spend most of their time. We make our mark with creative that connects with dynamic and impactful video messaging. The bottom line - our local content connects with our customers anywhere, at any time, on any platform. Join our team of multi-media marketing professionals.

Who we are:

We are Nexstar Media Group, Inc., the largest TV station operator in the country. And we are also a technology company ready to embark upon transformative growth over the next decade. We produce and distribute engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 US markets reaching 212 million people. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. We are extremely proud of our collection of outstanding television stations, digital businesses, and talented employees nationwide. Within Nexstar Ad Sales, we are excited to transform our division; investing and building for the future while forging a culture that promotes our entrepreneurial spirit, embraces bold thinking, and challenges the conventional way. If you have the curiosity, passion, are inclusive and collaborative, work with us, and let's continue to make a difference for all our stakeholders ~ our colleagues, our customers, our owners, and the communities in which we operate.

The Multimedia Marketing Associate will focus on new business development generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.
• Establishes credible relationships with the local business community.
• Collaborates with Sales Management Leadership, Creative Director, Strategy Team and Research Director to build effective long-term advertising campaigns.
• Makes sales calls on prospective clients to develop new accounts.
• Implements strategies to consistently grow and exceed revenue goals.
• Prepares/Presents sales presentations to clients and prospects.
• Educates clients on how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement across all media.
• Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, OLV, Email, Social, OTT, and many other types of programmatic.
• Performs other duties as assigned.

Qualifications:
• A strong track record of meeting or exceeding monthly and quarterly sales targets
• Marketing and/or equivalent related experience
• Successful experience in outside sales preferred
• Knowledge of industry trends and competitive landscape.
• Understanding of digital marketing strategies and advertising platform
• Professional appearance and demeanor are essential
• Excellent communication and negotiation skills.
• Self-motivated, goal-oriented, and a strong team player.
• Must have ability to work with minimum supervision and ability to multi-task
• Must have proven customer service, problem solving and analytical skills
• Must be detail-oriented
• A professional telephone manner is essential
• Must have proficiency in MS Word, Excel, PowerPoint and the Internet
• Proficiency with CRM software and Microsoft Office Suite
• Ability to work well under pressure and deadlines
• Independent judgment is required to plan, prioritize, and organize diversified workload
• High level of interpersonal skills to handle sensitive and confidential situations
• Bachelor's Degree in Marketing, Advertising or equivalent combination of education and work-related experience preferred
• Minimum 1 year of Sales Experience, preferable in Digital Marketing
• Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as eMarketer, comScore and Google Analytics
• IAB and/or Google AdWords Certification a plus
• Automotive & database digital marketing sales experience is also a plus
• Proficiency in MS Office products required
• Must have a valid Driver's License
• Experience with DFP / Google Ad Manager, Wide Orbit, Matrix, Strata, Simmons and Rentrak are a plus
• Fluency in English; with excellent communication skills, both verbal and written
• Occasional travel required; available to work extended hours if needed

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, and other office equipment.

Pay Range: $45K base plus commission, $100K plus potential.

To Apply: Please visit the Work for Us page at KDVR.com: https://kdvr.com/contact/jobs-at-fox31-denver-kwgn or at the Nexstar Website at:https://nexstar.wd5.myworkdayjobs.com/nexstar to complete the application process. To be considered for this job you must apply online. No Calls
**** EOE/MINORITIES/FEMALES/VETERANS/DISABLED****

KDVR/KWGN is an equal opportunity employer that seeks diversity in our workforce. All qualified candidates are encouraged to apply.

KDVR.KWGN values the contribution of its employees. We recognize their efforts by offering a competitive compensation plan and an array of benefits, including medical, dental, vision, life insurance, 401(K), and more. We are committed to a drug and alcohol-free workplace. Any job offer is conditional upon satisfactorily completing a background and DMV check

Jobcode: Reference SBJ-re6vp8-34-204-198-73-42 in your application.

Salary Details
Salary Range: $45,000 to $100,000 Per Year ($ USD)
Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.