Full Time Job

Media Strategy Coordinator

Nexstar

New York, NY 10-20-2020
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  • Paid
  • Full Time
Job Description

The Account Coordinator will support the Manager, Media Strategy in all aspects of media planning, campaign onboarding, execution, optimization and reporting. This individual will assist in interfacing between internal and external teams for successful multi-media advertising campaign execution across OTT, digital video, data-driven display, mobile and social. This individual must possess strategic and critical thinking, have an analytical mindset and make data-driven decisions based on the client objectives and performance of ads.
• Responsible for successful onboarding, pacing and delivery of campaigns from assigned accounts in partnership with the campaign fulfillment team.
• Manage campaigns across all platforms, inclusive of:
• Monitors campaign pacing and execute on optimizations to meet campaign delivery and goals.
• Maximizes campaign exposure to a selected target audience.
• Manages ad creation, bid updates and budget allocation on all media channels.
• Coordinates with internal stakeholders (Client Success and Media Strategy) proving strategic guidance on campaigns.
• Maintains healthy and productive relationships with team members and effectively communicates with internal stakeholders, inclusive of the account team(s).
• Understanding of platform policies and requirements.
• Generating and interpreting internal reports on performance against contracted goals.

Location
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Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.