Market & Sales Research Analyst

Job Description

The Market & Sales Research Analyst assists to maximize station revenue opportunities.
• Experienced with Nielsen and Comscore data
• Oversee, analyze, and maintain all research information and functions from Nielsen, Comscore, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
• • Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
• Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes, and challenges
• Prepare inventory and performance reports for sales managers within deadlines
• Gather campaign data for proof of performance presentations for Sales & Marketing clients
• Manage local digital campaign operations

Ability to work remotely available
• Communicate with corporate digital ad operations to maintain campaign effectiveness

Requirements & Skills:
• Bachelor's Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
• Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager, and other comparable software
• Ability to work under pressure and meet tight deadlines
• Problem-solving and deductive reasoning skills
• Clear and concise communications both through writing & presentation skills
• Organizational skills for daily responsibilities & special projects for sales and marketing team
• Knowledge of media campaigns through linear and digital platforms
• Comfortable presenting alongside a team of account executives and Management on key client meetings

Jobcode: Reference SBJ-gk16mk-18-188-175-182-42 in your application.