Manager, Marketing and Communications

Job Description

Nexstar Digital is looking for a highly skilled Marketing & Communications Manager to market our premium national and local digital advertising sales solutions, and drive awareness and revenue, for the Nexstar Digital business.

The Marketing & Communications Manager for Nexstar Digital will lead the planning and execution of cross-platform marketing strategies and campaigns designed to drive ad sales revenue for the company. They will possess a deep level of knowledge and ability to communicate and collaborate with all levels of the organization and lead the strategic and creative development of best-in-class advertising sales marketing and communication materials.

We are looking for a manager with 5+ years of experience in ad sales marketing and communications. The ideal candidate is a strategic and creative thinker who excels at telling compelling marketing stories designed to engage current and prospective advertising clients at agencies and brands and increase consideration. They will possess excellent analytical and creative thinking skills and can clearly and effectively communicate concise solutions to complex problems.

The ideal candidate will be a strong leader, and collaborator, and work effectively with diverse teams across the company including Marketing, Ad Sales, Insights, Product, Finance, and Operations, as well as executive leadership, on required marketing and communications projects as needed.

The Manager of Marketing & Communications reports to the Director of Marketing.

Job Responsibilities:
• Lead the planning and execution of ad sales marketing & communications programs including Trade Marketing & Demand Generation, Communications & PR, and Sales Enablement & Product Marketing.
• Plan and execute all trade marketing and conference sponsorships designed to drive traffic to Nexstar Digital's website and raise brand awareness and consideration for Nexstar Digital's National and Local advertising solutions.
• Analyze and present key trade marketing performance metrics to provide trade market research, forecasts, competitive analyses, campaign results, and insights trends to translate campaign results into actionable insights for the marketing team.
• Develop communications & public relations initiatives including internal and external communications, press releases, partner collaborations, content marketing, thought-leadership articles, social media campaigns, and awards submissions.
• Manage all social media marketing efforts across Nexstar Digital's B2B accounts on LinkedIn, Twitter, Instagram, and Facebook creating content calendars, and creative assets.
• Write and manage the design of general sales decks, new business pitches, one-sheets, and RFP responses including kick off call management and documentation organization.
• Manage the ideation and creative development of all ad sales marketing creative materials including sales one-sheets and sales decks, case studies, videos, and custom client solutions.
• Lead premium development & collateral inventory and distribution to outside sales offices.
• Manage the marketing budget and work with the finance team to ensure all invoices are processed, paid, and reconciled on a regular basis.

Skills and Qualifications:
• 5+ years of experience in Ad Sales Marketing & Communications at a Media, Broadcast or Entertainment company preferred
• Bachelor's degree in Marketing, Communications, Business Administration or Management preferred
• Deep understanding of marketing principles and best practices
• Excellent communication and presentation skills (written and verbal)
• Able to work on multiple strategic assignments at once, in a deadline driven, matrixed environment
• Highly motivated, self-starter, independent, resourceful, proactive
• Proficient in Microsoft Office, including Word, PowerPoint, Excel
• Must reside in the Los Angeles or New York City metro areas

Jobcode: Reference SBJ-gkzzk8-18-223-172-252-42 in your application.