Manager, General Sales

Job Description

Living in the Beckley-Bluefield region of West Virginia offers a unique blend of affordability and access to the stunning natural beauty of the Appalachian Mountains. The cost of living in both Beckley and Bluefield is significantly lower than the national average, with median home values and rental costs making it an attractive option for those seeking financial ease. Outdoor enthusiasts will find themselves spoiled for choice with nearby access to the New River Gorge National Park and Preserve, Pipestem Resort State Park, and Pinnacle Rock State Park, offering opportunities for hiking, biking, fishing, and breathtaking scenic views. While Beckley offers a slightly more urban feel with a local arts scene and community events, Bluefield provides a close-knit community atmosphere and its own recreational opportunities. This region presents a slower pace of life, surrounded by natural wonders, making it appealing for those who appreciate the outdoors and a more budget-friendly lifestyle
The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. The General Sales Manager also has direct responsibility for national sales efforts.
• Provides leadership for the broadcast/web sales teams
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes sales strategies which result in exceeding revenue targets in local, national, eMedia and new product revenue
• Drives new business development
• Manages inventory and revenue forecasting
• Manages recruitment and development of talented sales professionals
• Prepares budgets and approves budget expenditures
• Resolves customer complaints regarding sales and service
• Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
• Determines inventory, pricing and discount rates
• Creates and reviews operational records and reports to project sales and determine profitability
• Directs the Accounts Receivable efforts of the Sales Department
• Performs other duties as assigned

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Fluency in English
• Excellent communication skills, both oral and written
• Minimum five years' experience in media sales
• Valid driver's license with an acceptable driving record
• Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
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Jobcode: Reference SBJ-o1wz26-18-97-14-85-42 in your application.