Full Time Job

Integrated Digital Specialist


Richmond, VA 06-12-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position, you see is right for you, we encourage you to apply!

Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.
Our people make all the difference in our success.

As a member of the Nexstar digital sales team at WRIC, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the market's subject matter expert on digital services and will work with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively leading the sales efforts of Nexstar Digital Local Agency Services suite of digital products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.

• Digital marketing services sales lead.
• Develop and execute go-to-market sales strategies and tactics that result in exceeding company revenue targets.
• Effectively maintain reporting and optimization of campaigns.
• Establish, maintain, and grow meaningful client relationships.
• Guide the development of new digital marketing services business and grow business from existing clients.
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients.
• Train sales team and digital support on digital marketing. Assist with training sales team on digital marketing services.
• Conduct educational forums and/or seminars for clients.
• Consistently demonstrate effective communication with clients and internally.
• Effective in ''four-legged'' call situations.
• Coach Account Executives to enhance skills in prospecting, strategies, negotiating, and closing deals across all platforms.
• Assist with recruitment of talented sales professionals.


Education: BA or BS in Business, Marketing, Advertising or Communications preferred

• 3+ years of digital marketing or media sales a must.
• Significant knowledge of digital solution product offerings and its effective use for clients.
• In depth knowledge of Google Analytics and reading campaign reports.
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
• Excellent communication and client presentation skills.
• Ability to interact with high-level decision makers.
• Ability to execute in an organization through collaboration and consultative process.
• Consistent follow-up, strong organizational skills, and attention to detail.
• Proven ability to meet and exceed sales goals.
• Up to date on latest trends in digital marketing service industry.
• Resourceful, self-motivated and a skillful multi-tasker.
• Ability to manage account receivables for your book of business.
• Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems.

All employees must first contact their current manager before applying for an Internal position.

Jobcode: Reference SBJ-gp2p5x-3-233-232-160-42 in your application.

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.