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Full Time Job

General Sales Manager

Nexstar

Birmingham, AL 11-19-2022
 
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Nexstar Media Group, Inc., America's largest local television and media company, is seeking an experienced, confident and results-oriented leader to serve as General Sales Manager for WIAT/CBS 42 and all-digital, mobile and social assets associated with cbs42.com, in Birmingham, Alabama (DMA #45).

We are looking for a candidate with a proven history of growing revenue for both broadcast and digital products on multiple platforms, while overseeing all aspects of the sales department including staff management, maximizing inventory management, revenue goal setting and achievement, and budgeting. In partnership with the General Manager, the General Sales Manager will set the tone for all aspects of local, national, and digital sales initiatives while inspiring our sales team to achieve their personal and professional objectives. This opportunity requires an entrepreneurial mindset, competitive spirit, and passion for creating solutions for customers using the power of our Nexstar Media Group and Nexstar Digital assets.

Birmingham is a city with a rich history and a vibrant economy. The city once known for its steel production is now known for much more including medical research, banking, construction and engineering. ''The Magic City'' is also a great place to live, making US News and World Reports' Top 100 Places to Live list at #71. You'll find a vast collection of things to do from biking/hiking trails and championship caliber golf courses to museums, award-winning restaurants and more.
• Provides leadership for the broadcast/web sales teams
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes sales strategies which result in exceeding revenue targets in local, national, eMedia and new product revenue
• Drives new business development
• Manages inventory and revenue forecasting
• Manages recruitment and development of talented sales professionals
• Prepares budgets and approves budget expenditures
• Resolves customer complaints regarding sales and service
• Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
• Determines inventory, pricing and discount rates
• Creates and reviews operational records and reports to project sales and determine profitability
• Directs the Accounts Receivable efforts of the Sales Department
• Performs other duties as assigned

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Fluency in English
• Excellent communication skills, both oral and written
• Minimum five years' experience in media sales
• Valid driver's license with an acceptable driving record
• Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Jobcode: Reference SBJ-g3mnnn-3-138-33-178-42 in your application.

Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.