Full Time Job

Digital Strategist


Austin, TX 05-08-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
KXAN's advertising team is adding an experienced Digital Media Planner and Strategist to support our growth! If you're hard-working and love being part of a winning team we want to hear from you!

Job Responsibilities:
• Works with Account Executives and Clients to develop and execute go-to-market marketing and advertising strategies and tactics that result in meeting and exceeding campaign goals.
• Establish, maintain, and grow meaningful relationships with internal teams and client teams.
• Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns.
• Ability to articulate benefits of various advertising platforms including Broadcast Television, Programmatic, OTT/CTV, Search and Social, and other emerging ad tech tactics and platforms.
• Proven ability to work in a fast paced and deadline oriented business.

Requirements & Skills:
• BA or BS in Business Marketing, Advertising or Communications preferred
• 3+ years of digital marketing or media sales preferred
• Solid Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc.
• Significant knowledge of the local digital marketing services product offering and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
• Be an effective partner with the market's sales team in generating digital revenue

Jobcode: Reference SBJ-g6y41j-3-236-116-27-42 in your application.

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.