Full Time Job

Digital Sales Training Director


Los Angeles, CA 03-26-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Reporting to the SVP Digital Sales, the Digital Sales Training Director will be a strategic thought partner and work collaboratively with the Regional Directors, Digital Sales Strategy team, and station leadership to build and execute training strategies that support overall digital knowledge development and drive revenue growth.

Leading the efforts to align with business goals, the Director will collaborate with internal and external team members to create talent development content and an e-learning curriculum promoting continuous learning and the delivery of a scalable enterprise training program.

Key Responsibilities:

Audit and Plan Digital Sales Training Programs
• Audit and organize current digital sales training material library
• Identify best technology/vendors for curriculum-based training content, technology platform, and lead plan to migrate material
• Schedule and maintain training calendar for all corporate-led or vendor-led training events
• Assess the success, track engagement and usage of training material/events
Organize and Create E-Learning
• Create eLearning that provides tools to help the sales teams achieve goals
• Build Digital Sales onboarding training curriculum
• Build and/or manage product updates and roll-out training in coordination with Digital Strategy team
• Implement various learning methods companywide (e.g., coaching, webinar, certifications, and/or online training)
• Maintain e-learning database for quality and updates

Lead and Deliver Educational Content and Events
• Lead team of 2 Instructional Designers in content development and e-learning
• Conduct or emcee monthly Round Table training events (with support of Regional Directors)
• Lead monthly webinar-based new hire onboarding training for new DSMs, IDS' or AE's that join the stations
• Partner with Broadcast and Center for Sales Strategy on current training initiatives and sales drives

Champion continued learning and thought leadership for distribution to stations

Requirements & Relevant Skills:
• 4-6 years of proven experience as an L&D Manager, Training Manager or similar
• 5+ years Digital media sales experience
• Current knowledge of effective learning development methods and platforms
• In-depth understanding of traditional and modern training methods (including workshops, simulations, e-learning, and coaching)
• Experience organizing training activities in a corporate environment
• Able to identify gaps in team development and develop solutions to close those gaps
• Creativity in creating training materials and delivery methods based on market needs to achieve sales objectives
• Deep understanding of local media landscape and current digital capabilities
• Ability to translate and clearly communicate complex concepts to multiple stakeholders
• Ability to meet deadlines, prioritize assignments and handle multiple tasks
• Professional presentation experience, excellent communication skills
• Promote a positive culture and develop superior relationships with stations and peers
• Self-motivated, influential, problem-solving professional with the ability to manage up and down as needed to be effective
• Proficient in MS Office and Learning Management Systems (LMS), Content authoring platforms, Digital research, and analytics tools
• Flexibility and ability to travel, valid driver's license

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.