Full Time Job

Digital Sales Specialist


Remote / Virtual 03-29-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
The Digital Sales Specialist is a corporate-level position responsible for supporting the overall Nexstar digital sales organization, specifically the local revenue strategy team. Reporting to the Senior Director, Digital Sales Strategy, the Specialist will be a self-motivated, independent, problem-solver who works collaboratively with the stations and with the Sales Enablement Team of Regional Directors and Training to provide support and organization on projects and strategic priorities for Nexstar's local digital growth.

Driven by a high work ethic and the need to activate, the Specialist will coordinate projects, communication, and resources to add value to our team, our stations, and our customers. This job is for a well-organized doer, someone who loves checking boxes, completing tasks and keeping everyone on schedule. This person must be able to work professionally and cooperatively with internal and external teams to build a collaborative work environment while identifying areas of improvement focused on creating scalable solutions to enhance digital sales revenue.

Key Responsibilities:

Project Management
• Act as local digital sales project manager for self-service initiatives (promotions, contests)
• Support the broadcast organization and leadership team on Nexstar tentpole initiatives throughout the year, managing a calendar and project SharePoint sites
• Assist team with 3rd party vendor requests for info, organization around new product launches, and support communication for problem resolution
• Update the price book as needed and maintain distribution and communication with changes
• Manage team calendar and support meeting planning

Group Sales Support
• Support cross-market and cross-portfolio initiatives by coordinating RFPs, proposals and pricing requests, group sales opportunities, and aid in fulfillment
• Provide stations and Regional Directors with multi-market revenue pre-and post-sales support

Sales Enablement
• Work with training team to operationalize Digital Sales Manager & Digital Coordinator on-boarding, including training, roll-out & ongoing support
• Maintain documentation in Backyard/Atlas, our SharePoint resource depository for digital sales
• Collaborate and build proposal decks and product one-sheets as needed
• Collect, organize, and share best practices company-wide

Process Improvement
• Monitor usage of our sales tools, ensuring we are getting value out of our paid partnerships
• Harmonize current processes with Local/National Digital Teams and Revenue Ad Operations
• Implement business process improvements
• Informing teams of new digital opportunities and making strategic recommendations
• Own key project revenue reporting and initiatives tracking
• Audit open headcount in the digital division at stations, share job posts with team
• Manage email distribution lists for communication

• 3+ years' experience in digital sales coordination, media sales support, account management, or similar
• Strong organizational and problem-solving skills
• Knowledge of digital sales products as they pertain to local sales
• Ability to understand digital marketing data and comprehend sales reports
• Ability to translate and clearly communicate complex concepts to multiple stakeholders
• Self-motivated to meet deadlines, prioritize assignments and handle multiple projects and tasks with attention to detail
• Professional presentation experience, graphics skills a plus
• Working knowledge of Google Ad Manager and Wide Orbit
• Basic knowledge of analytics tools (Google Analytics, DFP, Adobe)
• Strong Microsoft Office, Excel, PPT skills required
• Promote a positive culture and develop superior relationships with stations and peers
• Flexibility to do some travel (5%), valid driver's license
Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.