Full Time Job

Digital Media Strategist

Nexstar

Austin, TX 03-18-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Digital Media Strategist is a part of the Media Strategy team servicing Nexstar's strategic accounts with involvement in all phases of the digital campaign lifecycle with a focus on presales media strategy and planning. The Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, organization, analysis, and new opportunities. This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including social and SEM.

RESPONSIBILITIES
• Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
• Partner closely with Nexstar stations and advertisers to produce best-in-class media solutions
• Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
• Establish tangible KPIs for each plan, considering historical information, client goals and objectives
• Manage pricing and profit margin while balancing effective media planning and client needs
• Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
• Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
• Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals
• Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients
• Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets
• Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive

REQUIREMENTS / QUALIFICATIONS
• Candidate should have a Bachelor's degree or equivalent work experience with a minimum of 3 years of experience in Digital Advertising
• Previous experience in digital media planning required
• Knowledge of digital and social advertising and the media landscape in general
• Experience in lead generation/CPA and reporting on ROAS a plus
• Fluency in DSPs, Google Ads and social media platforms, including but not limited to Facebook/Instagram, Twitter, Snapchat, LinkedIn and Pinterest, and ability to use each channel to maximize client returns
• Strong client service skills
• Ability to multi-task and remain accountable to deadlines without exceptions
• Extreme attention to detail and strong sense of urgency
• Ability to analyze and present data effectively and efficiently
• Persuasive oral and written communication
• Strong interpersonal skills and ability to work well with a team and independently
• Knowledge in Microsoft Office (Excel, Outlook, PowerPoint, Word).

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Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.