Full Time Job

Digital Media Strategist


Austin, TX 03-18-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Digital Media Strategist is a part of the Media Strategy team servicing Nexstar's strategic accounts with involvement in all phases of the digital campaign lifecycle with a focus on presales media strategy and planning. The Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, organization, analysis, and new opportunities. This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including social and SEM.

• Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
• Partner closely with Nexstar stations and advertisers to produce best-in-class media solutions
• Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
• Establish tangible KPIs for each plan, considering historical information, client goals and objectives
• Manage pricing and profit margin while balancing effective media planning and client needs
• Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
• Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
• Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals
• Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients
• Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets
• Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive

• Candidate should have a Bachelor's degree or equivalent work experience with a minimum of 3 years of experience in Digital Advertising
• Previous experience in digital media planning required
• Knowledge of digital and social advertising and the media landscape in general
• Experience in lead generation/CPA and reporting on ROAS a plus
• Fluency in DSPs, Google Ads and social media platforms, including but not limited to Facebook/Instagram, Twitter, Snapchat, LinkedIn and Pinterest, and ability to use each channel to maximize client returns
• Strong client service skills
• Ability to multi-task and remain accountable to deadlines without exceptions
• Extreme attention to detail and strong sense of urgency
• Ability to analyze and present data effectively and efficiently
• Persuasive oral and written communication
• Strong interpersonal skills and ability to work well with a team and independently
• Knowledge in Microsoft Office (Excel, Outlook, PowerPoint, Word).

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.