Full Time Job

Digital Media Coordinator

Nexstar

Lubbock, TX 03-22-2021
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  • Paid
  • Full Time
Job Description
The Digital Media Coordinator helps station to attract new digital audience members and to increase the interaction between our newsroom and digital audience members.
• Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact
• Locate or generate appropriate non-news content for the same purposes
• Moderate all user-generated content
• Respond to private messages, and direct messages received on social media
• Respond to user generated content
• Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation
• Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification
• Research social media trends (while also analyzing internal social data/metrics) and recommend updates and changes to the social media strategy

Requirements & Skills:
• Excellent presentation and communication skills
• Social networking skills
• Good sense of what's newsworthy
• Knowledge of online promotions and/or marketing
• Positive attitude, detail and audience oriented, good multitasking and organizational skills
Location
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Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.